Digital Marketing Specialist

2 years

1 - 4 Lacs

Posted:1 hour ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

1. Meta Ads Expertise (Core Focus)

  • Campaign Management: End-to-end management of client campaigns within the Meta Ads (Facebook/Instagram) platform, including setting up campaigns, ad sets, and ads.
  • Hands-on Execution: Daily monitoring, optimization, and scaling of campaigns to meet and exceed client KPIs (e.g., CPA, ROAS, Clicks, Impressions, Lead Volume).
  • Creative Testing: Implementing rigorous A/B testing protocols for ad creative, copy, and landing pages to maximize performance.
  • Budget Management: Efficiently managing large and small budgets across various client accounts.

2. Strategy & Analysis (Added Advantage)

  • Performance Analysis: Deep dive into campaign data to identify trends, opportunities, and areas for improvement.
  • Strategic Recommendations: Developing and presenting actionable strategies for campaign optimization and future growth based on data analysis.
  • Reporting: Creating clear, concise, and insightful performance reports for clients and internal teams.

3. Agency Environment & Growth

  • Client Management: Handling multiple client accounts simultaneously, understanding their unique business objectives and industry challenges.
  • Cross-Industry Exposure: Working with diverse industries, requiring adaptability and a quick learning curve for new sectors.
  • Continuous Learning: Maintaining a willingness to learn new things and staying updated on the latest platform changes, digital trends, industry best practices, and new ad technologies.

Required Skills & Experience

  • Minimum of 2+ years of hands-on experience specifically managing paid advertising campaigns on Meta Ads (Facebook & Instagram).
  • Proven track record of driving measurable results (e.g., lead generation, e-commerce sales) using Meta Ads.
  • Demonstrable experience in campaign analysis and strategy development.
  • Excellent communication and presentation skills, with the ability to explain complex data clearly.
  • A strong passion for digital marketing and a proactive, problem-solving attitude.

Added Advantage (Bonus Skills)

  • Expertise or knowledge in Google Ads (Search, Display, Video, App) or other paid platforms (e.g., TikTok, LinkedIn).
  • Experience working in a digital marketing agency environment handling multiple clients.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person

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