Digital Marketing Specialist – Salesforce Consulting & Products

Cloudy Wave is a Salesforce consulting and product development company. We help businesses implement, customize, and optimize Salesforce solutions, and we also build innovative products on the Salesforce AppExchange. As we continue to grow our consulting practice and product portfolio, we are looking for a passionate Digital Marketing Specialist to strengthen our brand presence, generate leads, and scale our go-to-market strategy.
Role Overview

We are seeking a creative and results-driven digital marketer who can design and execute marketing strategies for both our Salesforce consulting services and AppExchange products. The ideal candidate will be responsible for creating content, running campaigns, managing social media, and optimizing inbound and outbound marketing efforts.
Key Responsibilities

Develop and execute digital marketing strategies to promote Salesforce consulting services and products.

Manage and optimize LinkedIn, Google Ads, and other paid campaigns for lead generation.

Drive content creation: blogs, LinkedIn posts, email campaigns, landing pages, case studies, and product marketing collateral.

Build and manage SEO/SEM strategies to improve search rankings and website traffic.

Track, analyze, and report campaign performance using tools like Google Analytics, HubSpot, Pardot/Marketing Cloud, or similar.

Collaborate with sales and product teams to align marketing with business goals.

Manage AppExchange product listings, reviews, and visibility.

Explore new digital channels (YouTube, webinars, communities) to drive brand awareness.

Required Skills & Experience

3+ years of digital marketing experience (B2B SaaS/IT/Consulting preferred).

Strong knowledge of SEO, SEM, email marketing, and social media marketing.

Experience with Salesforce ecosystem or SaaS product marketing is a big plus.

Proficiency in tools like Google Ads, LinkedIn Campaign Manager, HubSpot, Pardot/Marketing Cloud, or similar.

Excellent communication and content creation skills (written & visual).

Analytical mindset with the ability to measure ROI and optimize campaigns.

Nice-to-Have

Experience in AppExchange product marketing.

Knowledge of CRM, CPQ, or ERP domains.

Familiarity with video creation/editing tools (for product demos & marketing content).

Venue: Office No. A-402/403 P SQUARE S.No.210/2, 210/5, 211/2, Wakad, Pimpri-Chinchwad, Pune, Maharashtra-411057

Landmark: Bank of Baroda/Maharashtra electronics(LG).

Interview Start's On : 26, 28 & 29 August 2025.

- Interview Time: 10:00 AM to 12:00 PM

Job Type: Full-time

Ability to commute/relocate:

• Wakad, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Ready to work in UK shift (12 PM to 9 PM)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)

Work Location: In person