Digital Marketing Specialist

Greetings for the Day!!!

Specialist

• Exp : 5 - 6 years
• CTC: 8 - 10 LPA
• Job Type: Permanent
• Job location: Pune (Magarpatta City) (Work from Office is Mandatory)
• Shift: US shifts
• Notice: Immediate

Digital Marketing Specialist (Creative Designer)

Key Responsibilities

• Visual Content Creation

  : Design high-impact visual assets for digital, print, and brand communications, including promotional videos, infographics, tutorials, reels, and other multimedia formats.

• Brand Storytelling & Strategy

  : Translate complex ideas into clear, compelling visual narratives that align with brand strategy, goals, and audience needs.

• Cross-Platform Content Development

  : Create engaging, high-quality content across multiple formats—graphic design, video, social media posts, blogs, email campaigns, and websites.

• Software Proficiency

  : Use tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Doodly, Canva, and Vimeo or similar programs
  to deliver polished, on-brand creative assets.

• Creative Collaboration

  : Work with cross-functional teams including marketing, product, and leadership to understand project requirements and deliver cohesive campaigns.

• Content Strategy Execution

  : Support and contribute to content strategies that drive engagement, brand awareness, and conversion across various channels.

• SEO & Optimization

  : Apply SEO best practices in all digital content to enhance visibility and search engine performance. Optimize graphics and copy for digital platforms.

• Content Distribution & Performance Monitoring

  : Distribute content across relevant channels (social media, email, website) and track performance using analytics tools, refining strategies based on results.

• Quality Control

  : Proofread and edit all content to ensure accuracy, clarity, and brand consistency. Maintain a consistent tone, voice, and visual identity across all outputs.

• Industry Awareness & Innovation

  : Stay up to date with the latest trends in digital design, marketing, and technology, bringing fresh ideas and perspectives to the team.

Required Qualifications

• Experience: 5 – 6 years of professional experience in graphic design and digital marketing.
• Strong portfolio showcasing multimedia content, branding, and measurable results.
• Proficiency in design and editing tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.), Canva, Doodly, Vimeo, etc.
• Excellent communication, storytelling, and visual thinking skills.
• Experience in financial services, fintech, or collections industry is a strong plus.
• Demonstrated ability to work independently, manage multiple projects, and meet deadlines.
• Bachelor’s degree in Design, Communications, Marketing, or related field (preferred, not mandatory).
• Open-minded and culturally aware with a growth mindset.