Job
Description
COMPANY: TechClass is a leading eLearning provider, dedicated to delivering high-quality, engaging, and accessible educational content to learners worldwide. Our mission is to empower individuals and organizations to achieve their learning and development goals through our innovative and user-friendly platform. OVERVIEW: We are currently seeking a highly focused and results-driven Digital Marketing Specialist to join our team remotely. The ideal candidate will demonstrate exceptional time management, content creation, and reporting skills, with a strong background in social media marketing, campaign execution, and digital communications. Attention to deadlines and delivery commitments is critical for this role. KEY RESPONSIBILITIES: Create and publish engaging social media content using Canva, maintaining consistent branding and messaging across platforms (LinkedIn, Facebook, Instagram, X, YouTube, TikTok). Plan and manage a content calendar aligned with TechClass’s marketing goals and business objectives. Take full ownership of publishing and managing blog posts produced by content writers. Write and refine compelling marketing copy for social media posts, website content, newsletters, and landing pages. Conduct profiling of prospects and leads, contributing to targeted communication and personalized marketing efforts. Track and report on key performance indicators (KPIs) related to engagement, content reach, and campaign performance. Deliver concise and actionable reports to stakeholders, showcasing campaign outcomes, audience insights, and opportunities for improvement. Collaborate with internal teams to ensure marketing strategies are fully integrated and delivered on time. Stay informed about digital marketing trends and apply best practices to continuously optimize TechClass's outreach and engagement. REQUIRED SKILLS AND QUALIFICATIONS: Bachelor's degree in Marketing, Communications, or a related field. 3+ years of hands-on experience in digital marketing, preferably within the eLearning or education industry. Proven experience with Canva for content design and social media campaign execution. Demonstrated ability to create compelling marketing content and manage publishing schedules. Strong copywriting skills with a keen eye for tone, clarity, and engagement. Excellent reporting and communication skills, with a history of producing actionable marketing reports. Strong English language proficiency, both written and verbal, essential for content creation and internal communication. Effective time management, task prioritization, and the ability to meet deadlines in a remote work environment. Ability to work both independently and collaboratively, contributing proactively to team objectives. Show more Show less
