Digital Marketing Specialist

1. Digital Strategy & Planning

• Develop and execute digital marketing strategies to promote JEE & NEET courses.
• Plan targeted campaigns across Google, Meta (Facebook/Instagram), YouTube, and education portals.
• Design annual/quarterly marketing calendars aligned with admission cycles.

2. Lead Generation & Conversion

• Implement performance marketing campaigns to generate high-quality leads.
• Monitor Cost per Lead (CPL), ROI, and optimize campaigns for better conversions.
• Coordinate with admission/counselling teams to track enquiry-to-admission ratios.

3. Website & SEO Management

• Ensure institute’s website is updated with courses, testimonials, results, and blogs.
• Optimize for SEO (On-page/Off-page) to rank higher for “JEE coaching in [City]” / “NEET Academy” keywords.
• Regularly monitor analytics, bounce rate, and website performance.

4. Social Media & Content Marketing

• Plan and manage academy’s presence across Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging content – reels, posts, infographics, and student success stories.
• Manage online reputation, reviews, and community engagement.

5. Campaign & Event Promotion

• Promote offline/online events like seminars, mock tests, scholarship tests, and orientation sessions.
• Create digital campaigns for admission seasons and scholarship drives.
• Collaborate with graphic designers and video editors for promotional creatives.

6. Analytics, Reporting & Budgeting

• Track campaign performance using Google Analytics, Ads Manager, etc.
• Present weekly/monthly ROI, lead reports, and admissions impact to management.
• Allocate and manage the digital marketing budget efficiently.

7. Team & Vendor Coordination

• Manage in-house digital team (SEO, social media, designers, video editors).
• Coordinate with external agencies/vendors for ad campaigns, media buying, and tech support.
• Train counsellors on handling digital enquiries effectively.

8. Branding & Market Research

• Strengthen academy’s online brand positioning against competitors.
• Conduct competitor analysis for pricing, campaigns, and messaging.
• Suggest innovative digital trends for student engagement.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person