Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Executive to join our team. The candidate will be responsible for planning and executing digital marketing strategies, optimizing website content for better search engine visibility, managing social media presence, and improving overall online reach and engagement.

Key Responsibilities:

• Plan, implement, and manage SEO strategies to increase organic traffic.
• Conduct keyword research, competitor analysis, and site audits.
• Optimize website content, metadata, internal linking, and URLs for SEO.
• Manage Google Search Console and Google Analytics reports.
• Execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor and report on website traffic, rankings, and campaign performance.
• Create and manage social media content calendars.
• Collaborate with the design and development team to improve UI/UX for better SEO performance.
• Stay updated with the latest digital marketing trends and algorithm changes.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or any related field.
• 3-4 years of experience in digital marketing and SEO.
• Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Experience with Google Ads, Google Analytics, and social media ads.
• Familiarity with WordPress, basic HTML, and CMS platforms.
• Strong written and verbal communication skills.
• Ability to work independently and meet deadlines.

Preferred Skills (Added Advantage):

• Experience in content marketing and blog strategy.
• Basic knowledge of graphic design tools like Canva or Photoshop.
• Email marketing experience (Mailchimp, Sendin blue, etc.).
• Understanding of local SEO and lead generation strategies.

Benefits:

• Growth-oriented and creative work environment
• Hands-on experience with live projects
• Career development support and learning opportunities
• Easily accessible location near metro station

Job Types: Full-time, Permanent

Experience:

• Digital marketing: 3 years (Required)

Location:

• Edapally, Kochi, Kerala (Required)