Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist with proven expertise in lead generation, social media marketing, and paid advertising. This role is crucial to driving student enrollments and brand visibility in the fast-growing EdTech space. Key Focus Areas: Lead Generation through performance marketing campaigns Social Media Marketing (SMM) – strategy, content, engagement Paid Advertising (SEM/SMM Ads) – Meta Ads, Google Ads, YouTube Ads Responsibilities: Plan and execute high-converting lead generation campaigns across digital platforms Run and optimize paid ad campaigns (Google Ads, Facebook/Instagram, YouTube, LinkedIn) Build and manage targeted ad funnels for student acquisition Develop engaging and relevant content for social media channels Monitor and grow social media presence and audience engagement Track campaign metrics using Google Analytics, Meta Ads Manager, etc. Collaborate with design/content teams to develop compelling ad creatives and CTAs Continuously A/B test creatives, messaging, and landing pages to improve conversion rates Skills & Tools: Paid Ads: Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads Social Platforms: Facebook, Instagram, LinkedIn, YouTube Analytics Tools: Google Analytics, Meta Business Suite Lead Tracking: Landing pages, forms, UTM tracking Bonus Tools: WordPress, Canva, SEMrush Qualifications: 3 years of hands-on experience in digital marketing, with focus on lead generation and paid ads Deep understanding of campaign strategy, targeting, and performance metrics Strong knowledge of social media algorithms and content best practices Excellent communication, creative, and data analysis skills Experience in the EdTech or education sector is a plus