Digital Marketing Specialist

We are looking for a highly creative and results-driven Digital Marketing professional to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The candidate should have strong knowledge of current marketing tools, strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

• Develop, plan, and execute digital marketing strategies to increase online presence and generate leads/sales.
• Manage and optimize campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, etc.
• Perform SEO (on-page & off-page), keyword research, and monitor website analytics (Google Analytics, Search Console).
• Plan and execute content marketing strategies, including blogs, articles, newsletters, and social media posts.
• Manage social media handles, create engaging content, and run paid campaigns to grow followers and engagement.
• Handle email marketing campaigns, automation, and customer engagement activities.
• Monitor, analyze, and report performance of all digital campaigns, assess ROI, and optimize spend.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (design, sales, product) to ensure consistent brand messaging.
• Identify new opportunities for online growth and brand awareness.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person