Digital Marketing Specialist - Meta Ads

Company Description

UrbanRoof Pvt. Ltd. is a leading service provider in Pune, Mumbai, Bangalore, and Delhi, specializing in Waterproofing, Repair, and Rehabilitation of Building & Constructions. Our mission is to offer superior solutions for the repair, rehabilitation, and restoration of valuable properties. We have a diverse portfolio catering to building and construction repair, ensuring the longevity and durability of structures. For more information, visit our website.

Role Overview*

As a Performance Marketing Specialist, you will be responsible for planning, executing, optimizing, and reporting paid campaigns across digital platforms such as Google Ads, Meta (Facebook & Instagram), and others. The goal is to drive qualified leads for our core services—home inspection, waterproofing, civil works, and interior solutions—while ensuring ROI-positive ad spends and growing brand visibility.

Key Responsibilities

🎯 Paid Campaign Management

Plan, create, and optimize paid campaigns on Meta, Google, YouTube, and other relevant platforms.

Define campaign structures, audience targeting, creatives, and bidding strategies.

📊 Performance Tracking & Analytics

Track KPIs including CAC, CPL, ROAS, CTR, and conversion rates.

Use tools like Google Analytics, Meta Ads Manager, and CRM to monitor performance and refine strategies.

🧠 Audience & Funnel Optimization

Build and iterate full-funnel marketing flows for cold, warm, and hot leads.

Retarget and nurture leads using remarketing and automation.

🧪 A/B Testing & Experimentation

Run structured tests on creatives, copy, targeting, and landing pages.

Collaborate with content and design teams to develop high-performing ad assets.

📞 Lead Quality Management

Work closely with the sales and operations teams to ensure lead quality.

Monitor cost per quality lead and identify opportunities to scale high-performing campaigns.

💡 Market Insights & Strategy

Keep up with trends in performance marketing, competitor ads, and industry benchmarks.

Contribute insights for demand generation and brand positioning in the market.

Key Performance Indicators (KPIs)

Cost Per Lead (CPL) within target

Return on Ad Spend (ROAS)

% of qualified leads generated

Lead-to-conversion ratio contribution

Campaign CTR and CVR

Ad quality score and relevance metrics

Required Skills & Qualifications

2–4 years of hands-on experience with Google & Meta Ads.

Strong understanding of digital funnels, A/B testing, and lead generation strategies.

Proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, Tag Manager, and Excel.

Experience in running hyperlocal campaigns is a plus.

Excellent analytical and reporting skills.

Experience with real estate, home services, or construction industry marketing is a strong advantage.

What You’ll Get

Opportunity to shape the performance marketing engine of a fast-growing startup.

Dynamic and young team environment with direct access to leadership.

• Transparent performance-based growth and appraisal system.