Digital Marketing Specialist

Job Title:

Digital Marketing Executive

Company: Loyal Motorcycles EV Pvt. Ltd.

Location: Gurgaon

About Loyal Motorcycles:

Loyal Motorcycles is revolutionizing the Indian two-wheeler industry with its upcoming range of cutting-edge electric cruise motorcycles. As a rapidly growing company in the EV space, we are looking for passionate and skilled professionals to join our dynamic team and help shape the future of mobility in India.

Position Summary:

We are seeking a creative and result-oriented Digital Marketing Executive to manage our brand’s online presence, digital campaigns, and influencer partnerships. You will play a critical role in increasing our brand visibility, generating leads, and driving engagement across digital platforms.

Key Responsibilities:

• Manage and grow all official social media pages (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.) Plan and execute monthly content calendars aligned with brand campaigns. Monitor audience engagement, reply to queries/messages, and build community
• Plan, launch, and optimize paid ad campaigns across Google Ads and Meta (Facebook & Instagram) platforms. Analyze campaign performance metrics (CPC, CTR, ROAS, etc.) and provide detailed reports. A/B test ad creatives, audience targeting, and bidding strategies
• Identify, negotiate, and collaborate with relevant influencers and content creators
• Manage influencer campaigns from ideation to execution and performance tracking
• Ensure brand consistency and positive online reputation through influencer content
• Collaborate with designers and copywriters to create engaging digital content (images, videos, blogs, reels)
• Coordinate with the web development team for updates, landing pages, and user experience improvements
• Support SEO efforts with keyword-rich content, meta updates, and backlinking strategies
• Track digital KPIs using tools like Google Analytics, Meta Business Suite, etc.
• Present weekly/monthly performance reports to the marketing head/team

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• 1-3 years of experience in digital marketing or social media management (EV or automotive industry experience is a plus)
• Hands-on experience with Google Ads, Facebook/Instagram Ads, and social media platforms
• Knowledge of influencer marketing trends and networks
• Proficient in SEO and website management
• Proficient in using digital tools like Canva, Buffer, Hootsuite, Google Analytics, Meta Business Manager, etc.
• Excellent communication and creative thinking skills

Preferred Skills:

• Video editing (Photoshop, adobe illustrator, blender, etc.)(Reels/Shorts)
• Campaign planning and branding insight
• Strong analytical mindset with attention to detail

Job Types: Full-time, Permanent

Pay: Up to ₹300,000.00 per year

Schedule:

• Day shift

Work Location: In person

Expected Start Date: 14/07/2025