Digital Marketing Specialist

A Digital Marketing Executive is responsible for planning, developing, implementing, and managing digital marketing campaigns to promote a company's products or services, increase brand awareness, and drive business growth. This role involves a combination of strategic thinking, hands-on execution, and data analysis across various digital channels.

Key Responsibilities:

• Developing and Implementing Digital Marketing Strategies:This includes creating and executing campaigns across various online platforms like social media, email, search engines, and websites.
• Managing and Optimizing Digital Campaigns:Analyzing campaign performance, identifying areas for improvement, and optimizing campaigns to maximize engagement and return on investment (ROI).
• Content Creation and Management:Developing and curating content for different digital channels, ensuring consistency with brand messaging and engaging target audiences.
• Social Media Management:Managing social media presence, creating engaging content, and fostering a strong online community.
• Search Engine Optimization (SEO):Implementing SEO strategies to improve website rankings and drive organic traffic.
• Pay-Per-Click (PPC) Advertising:Managing and optimizing PPC campaigns on platforms like Google Ads and social media.
• Website Management:Ensuring the website is optimized for user experience, performance, and conversions.
• Data Analysis and Reporting:Tracking and analyzing digital marketing metrics, preparing reports, and presenting findings to stakeholders.
• Staying Up-to-Date with Trends:Keeping abreast of the latest digital marketing trends, technologies, and best practices.
• Collaboration:Working closely with other marketing team members, sales teams, and potentially external agencies to align digital marketing efforts with overall business goals.

Skills and Qualifications:

• Digital Marketing Expertise: Strong understanding of various digital marketing channels, tools, and strategies.
• Analytical Skills: Ability to analyze data, track performance metrics, and identify areas for improvement.
• Communication Skills: Excellent written and verbal communication skills to effectively communicate with various stakeholders.
• Creative Thinking: Ability to develop creative and engaging content for different digital channels.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines.
• Problem-Solving Skills: Ability to identify and solve problems related to digital marketing campaigns.
• Technical Proficiency: Familiarity with digital marketing tools, platforms, and technologies.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person