Digital Marketing Specialist

About the Role

We are looking for a results-driven Digital Marketing Specialist with hands-on experience in Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate should be passionate about performance marketing, knowledgeable about social media management, and capable of driving measurable results through data-driven campaigns.

Key Responsibilities

1. Plan, execute, and optimize Meta (Facebook & Instagram) Ads and Google Ads (Search, Display, Video, Shopping) campaigns.2. Develop, manage, and monitor paid campaigns with a focus on ROI, conversions, and performance KPIs.3. Assist in creating and implementing Social Media Marketing (SMM) strategies to increase brand awareness and engagement.4. Conduct keyword research, competitor analysis, and audience targeting for effective ad campaigns.5. Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, and other tracking tools.6. Collaborate with the creative/content team to develop ad creatives and copies that drive results.7. Stay updated with the latest digital marketing trends, tools, and best practices.8. Prepare detailed performance reports and provide insights/recommendations for campaign improvement.

Requirements

1. 1–2 years of proven experience in running Meta Ads and Google Ads with successful campaign results.2. Strong understanding of Performance Marketing, SEM, and SMM.3. Working knowledge of SEO basics, email marketing, remarketing campaigns, and funnel optimization is a plus.4. Proficiency in tools like Google Analytics, Google Tag Manager, Meta Business Suite, and Ads Manager.5. Strong analytical skills and ability to interpret campaign data.6. Creative mindset with attention to detail.7. Ability to work in a fast-paced, collaborative environment.

What We Offer

1. Opportunity to work on diverse projects and industries.2. A learning-focused environment with scope to grow in Performance Marketing.3. Competitive salary and performance-based incentives.4. Exposure to the latest tools and digital marketing practices.