The Graphic Designer will be responsible for creating compelling visual designs for marketing, branding, and digital campaigns. The role involves collaborating with product, UI/UX, and marketing teams, developing content and graphics for digital and print channels, managing social media campaigns, and optimizing content for SEO and paid advertising to enhance brand visibility and engagement.

Key Responsibilities

Marketing Branding Design

Develop marketing and branding designs across digital and print platforms.

Create flyers, posters, social media posts, banners, and other promotional materials.

Collaborate with product and UI/UX teams to ensure visual consistency.

Digital Marketing Strategic Planning

Develop and implement comprehensive digital marketing strategies to enhance brand awareness and lead generation.

Execute campaigns across multiple channels, aligning with overall business goals.

Monitor, analyze, and report on campaign performance to optimize ROI.

Coordinate with the digital marketing team and prepare MIS reports to track KPIs.

Content SEO

Develop engaging content including blogs, articles, and whitepapers aligned with brand messaging.

Optimize website content, meta tags, and images for SEO performance.

Create a content calendar to ensure consistent publishing and performance tracking.

Collaborate with the design team to create visually appealing social media posts and ad campaigns.

Manage social media platforms to enhance online presence and audience engagement.

Paid Advertising Social Media

Plan, create, and manage Google Ads campaigns, including search and display ads targeting specific audiences.

Allocate and manage advertising budgets to maximize ROI.

Write ad copy and design visuals for both paid ads and organic social media content.

Monitor campaign performance and adjust strategies based on analytics.

Maintain MIS reports for tracking KPIs related to paid advertising and social media campaigns.

Requirements

Education
: Diploma / Graduate in Graphic Design.

Experience
: 5+ years in graphic design, digital marketing, or related roles. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and other design tools. Strong understanding of digital marketing, social media platforms, and SEO best practices. Excellent communication, project management, and team coordination skills.

Skills Competencies

Creativity and attention to detail in design execution.

Ability to conceptualize and implement user-centric and visually appealing designs.

Strong multitasking and time management capabilities.

Data-driven approach to optimizing campaigns and content.

Professionalism in collaborating with cross-functional teams and managing deadlines.

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Graphic Designer