Digital Marketing Specialist

Job Type: Full-Time
Location: Work from Office (Technopark, Trivandrum)
Experience: 1- 2 Years

Job Summary

We are seeking a talented and results-driven Digital Marketing Specialist to plan, develop, and manage our online marketing strategies. The ideal candidate will have hands-on experience in SEO, SEM, social media marketing, content creation, and analytics, with the ability to work independently and communicate effectively with international clients.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns to achieve business goals.
• Conduct market research and competitor analysis to inform marketing strategies.
• Search Engine Optimization (SEO): Optimize website content and structure to improve search rankings and drive organic traffic.
• Perform keyword research and technical SEO audits to identify growth opportunities.
• Social Media Marketing: Manage and grow company presence across Facebook, Instagram, LinkedIn, and other platforms.
• Paid Advertising: Create, manage, and optimize ad campaigns across Google Ads, Meta Ads, and other platforms.
• Content Creation: Develop engaging content such as blog posts, videos, and infographics to support marketing initiatives.
• Analytics & Reporting: Track and analyze digital marketing metrics (traffic, engagement, conversions) using tools like Google Analytics.
• Communicate and coordinate with UK-based clients for campaign planning and updates.
• Provide regular performance reports and insights to the internal team.

Required Skills & Qualifications

• Strong understanding of digital marketing principles and channels (SEO, SEM, SMM).
• Proficient in tools such as Google Ads, Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Excellent written and verbal communication skills.
• Ability to multitask, manage deadlines, and adapt to a fast-paced environment.
• Creative thinker with strong analytical and problem-solving abilities.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹20,000.00 per month

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person