Digital Marketing Specialist

Job Description

Job Advertisement : Digital Marketing Expert (Google Ads, Meta Ads, SEO, SEM , SMM) Company : ipshopy.com Location : ipshopy, Dnyanpeeth Campus, T-18, Software Technology Park of India (STPI), Opposite Garware Stadium, Naregaon Road, Cidco, Chhatrapati Sambhajinagar (Aurangabad), Maharashtra – 431006 Job Type : Full-time | Permanent Vacancies : 100 Salary : ₹12,000/- to ₹30,000/- (Salary is negotiable for the right candidates) Contact : hr.ipshopy@gmail.com | +91 7219525259 | +91 7499667341 About ipshopy.com ipshopy.com is a fast-growing e-commerce platform based in Aurangabad, Maharashtra, committed to delivering quality products and an exceptional customer experience. Our mission is to provide customers with the best deals across various product categories while ensuring a seamless and enjoyable online shopping journey. At ipshopy, we focus on creativity, innovation and digital excellence to stay ahead in the competitive digital market. Job Description ipshopy.com is looking for skilled and driven Digital Marketing Experts to join our team. In this role, you will be responsible for managing and executing digital marketing campaigns across Google Ads , Meta Ads (Facebook & Instagram) , SEO , SEM and SMM . You will collaborate with the marketing and content teams to help ipshopy.com expand its online presence, reach more customers and drive business growth. Roles & Responsibilities Google Ads Campaigns : Create, manage and optimize Google Ads campaigns to drive traffic, increase visibility and improve conversion rates. Meta Ads (Facebook & Instagram) : Handle paid campaigns on Facebook and Instagram to build brand awareness, drive engagement and increase sales. SEO Strategy : Develop and implement on-page and off-page SEO strategies to improve website rankings on Google and other search engines. Search Engine Marketing (SEM) Campaigns : Plan, execute and manage Search Engine Marketing (SEM) campaigns using targeted keywords and paid search ads to drive high-quality traffic to the website, improve visibility and generate leads. SMM (Social Media Marketing) : Plan and implement social media strategies across platforms like Facebook, Instagram, Twitter and LinkedIn to boost brand presence and engage with audiences. Analytics & Reporting : Track and analyze the performance of all campaigns, preparing reports and offering recommendations for further optimization. A/B Testing : Run A/B tests on ads, landing pages and email marketing campaigns to improve engagement and conversion. Competitor Analysis : Monitor competitor digital marketing strategies and identify opportunities to improve and innovate. Key Skills & Qualifications Minimum 1 year of experience in digital marketing, focusing on Google Ads, Meta Ads, SEO, SEM and SMM. Solid understanding of digital marketing concepts and techniques. Proficiency in Google Analytics , Google Ads , Facebook Ads Manager , Instagram Ads and other digital marketing tools. Familiarity with SEO tools like SEMrush , Moz , Ahrefs or similar. Strong analytical skills with the ability to interpret data and make informed decisions. Ability to work both independently and in a team environment. Excellent communication skills, both verbal and written. * Why Join ipshopy.com? Dynamic Work Environment : Be part of a growing e-commerce company with opportunities to develop new skills and advance in your career. Competitive Salary : We offer an attractive salary package with flexibility for the right candidates. Career Growth : Get the opportunity to work in a fast-paced and innovative space with room for professional growth. Modern Work Culture : We value creativity, collaboration and continuous learning at ipshopy. Location : Our office is located in the heart of Chhatrapati Sambhajinagar (Aurangabad), Maharashtra. How to Apply Interested candidates should send their updated resume along with a cover letter to hr.ipshopy@gmail.com . You can also contact us at +91 7219525259 or +91 7499667341, +91 9021505747 for more details. We are excited to have you join us in helping ipshopy.com grow and thrive in the digital world! ipshopy.com is an Equal Opportunity Employer. We are committed to creating an inclusive and diverse work environment for all employees. Job Type: Full-time Pay: ₹12,000.00 - ₹30,000.00 per month Schedule: Day shift Work Location: In person Application Deadline: 30/05/2025