Digital Marketing Specialist

Company Description

Infinite Solutions is a leading provider of Mechanical and Automotive Engineering solutions and services. We leverage our extensive process knowledge to meet the technical and managerial needs of our customers, fostering innovation and sustainable management. With a focus on productivity enhancement, we offer services such as Proto part development, FEA/CFD services, technical staffing, and design and manufacturing of press tools, molds, dies, and fixtures.

Role Description

This is an internship role for a Digital Marketing Strategist, which is a hybrid role based in Tambaram. Some work from home is acceptable. The Digital Marketing Strategist will be responsible for developing and implementing digital marketing strategies, conducting market research, managing social media accounts, creating and managing online campaigns, optimizing SEO, and analyzing campaign performance.

Qualifications

Job Title: Digital Marketing Specialist – Automotive Service and Coaching Industry

• Ideate, develop, and implement digital campaigns for automotive coaching programs, workshops, and online courses.
• Research audience segments’ pain points and goals to tailor content and messaging for maximum relevance.
• Optimize website and landing pages for lead/candidate generation (using SEO and conversion rate optimization best practices).
• Manage paid and organic social media campaigns, including partnerships with industry influencers and trainers.
• Execute email nurture campaigns for prospective clients, event registrants, and existing students to drive engagement and retention.
• Monitor analytics across all channels; assess campaign success and recommend improvements.
• Create compelling copy and creatives for educational blogs, testimonials, newsletters, and video scripts.
• Coordinate webinars, online events, and digital workshops with technical and marketing teams.
• Stay updated on digital trends in e-learning and coaching to apply innovative digital methods.
• Audience segmentation & data-driven personalization
• Social media management and community engagement
• Email marketing, lead nurturing, and automation
• Webinar/event promotion and online sales funnel optimization
• SEO/SEM and paid ad management
• Content creation for e-learning/coaching (including blogs, video, case studies)
• Reporting & analytic