Digital Marketing Specialist

Digital Marketing Specialist

Job Overview

We are seeking a dynamic and versatile Digital Marketing Specialist to join our team. The ideal candidate will be a performance marketing expert with comprehensive digital marketing knowledge, creative design skills, and hands-on experience across multiple digital platforms including YouTube. This role requires a strategic thinker who can execute campaigns from concept to completion while driving measurable results.

Key Responsibilities

Performance Marketing

• Develop and optimize performance campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn.
• Manage advertising budgets and ensure optimal ROI through data analysis
• Conduct A/B testing and implement conversion rate optimization strategies
• Monitor and report on key metrics (CTR, CPC, ROAS, CAC)

Digital Marketing & Content Creation

• Execute comprehensive digital marketing strategies including SEO/SEM and email marketing
• Design graphics, banners, and visual assets
• Create and edit high-quality videos for marketing campaigns and social media
• Develop landing pages and promotional materials aligned with brand guidelines

YouTube Management

• Develop YouTube marketing strategies to grow subscribers and engagement
• Create, edit, and optimize video content for YouTube platform
• Manage YouTube advertising campaigns and implement SEO best practices
• Analyze performance metrics and stay updated with platform changes

Required Qualifications

Experience & Education

• Bachelor's degree in Marketing or related field
• 3-5 years of digital marketing experience with proven campaign results
• Hands-on performance marketing experience managing $10K+ monthly budgets

Technical Skills

• Performance Marketing: Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Analytics: Google Analytics 4, Google Tag Manager, conversion tracking
• Design: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva
• Video Editing: Adobe Premiere Pro, Final Cut Pro, or similar professional software
• YouTube: YouTube Studio, Analytics, SEO, and community management
• Marketing Tools: Email platforms, CRM systems, marketing automation

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹35,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person