Digital Marketing Specialist

Job Description

Performance Marketing Specialist We are currently hiring for the role of Performance Marketing Specialist to join our growing team. The candidate should have 1–2 years of non-internship experience in performance marketing with a strong understanding of digital ad platforms, campaign optimisation, and analytics. This is a hybrid role requiring 3-days in the office and 2-days work from home. Key Experience & Skill Requirements Campaign Management • Hands-on experience in managing paid campaigns across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube • Ability to set up, monitor, and optimize campaigns for KPIs such as CPA, ROAS, CTR, and conversions • Understanding of campaign funnels - upper, middle, lower funnels Analytics & Reporting • Proficiency in tools such as Google Analytics, Google Tag Manager, YouTube Studio, Meta Insights • Strong command over Excel — ability to work with pivot tables, charts, and basic formulas to create insightful reports • Experience in performance tracking, preparing reports, and presenting data-backed recommendations • Familiarity with A/B testing and funnel performance analysis Audience Targeting & Segmentation • Experience in defining and refining audience segments using demographic, interest-based, and behavioural data • Ability to create and manage custom and lookalike audiences across platforms Creative Awareness and Collaboration • Awareness of current trends, updates, and new ad formats • Ability to work closely with design and content teams to develop effective ad creatives Preferred qualifications (bonus) • Experience working with US-based clients • Familiarity with AI tools such as ChatGPT, Gemini, or similar, to enhance campaign performance and automation Show more Show less