Performance Marketing Specialist We are currently hiring for the role of Performance Marketing Specialist to join our growing team. The candidate should have 1–2 years of non-internship experience in performance marketing with a strong understanding of digital ad platforms, campaign optimisation, and analytics. This is a hybrid role requiring 3-days in the office and 2-days work from home. Key Experience & Skill Requirements Campaign Management • Hands-on experience in managing paid campaigns across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube • Ability to set up, monitor, and optimize campaigns for KPIs such as CPA, ROAS, CTR, and conversions • Understanding of campaign funnels - upper, middle, lower funnels Analytics & Reporting • Proficiency in tools such as Google Analytics, Google Tag Manager, YouTube Studio, Meta Insights • Strong command over Excel — ability to work with pivot tables, charts, and basic formulas to create insightful reports • Experience in performance tracking, preparing reports, and presenting data-backed recommendations • Familiarity with A/B testing and funnel performance analysis Audience Targeting & Segmentation • Experience in defining and refining audience segments using demographic, interest-based, and behavioural data • Ability to create and manage custom and lookalike audiences across platforms Creative Awareness and Collaboration • Awareness of current trends, updates, and new ad formats • Ability to work closely with design and content teams to develop effective ad creatives Preferred qualifications (bonus) • Experience working with US-based clients • Familiarity with AI tools such as ChatGPT, Gemini, or similar, to enhance campaign performance and automation Show more Show less

Company Description GOSBFY is an all-in-one platform for website creation, e-commerce management, and digital marketing solutions. Offering unparalleled customisation, lightning-fast performance, and transparent pricing with zero transaction fees, GOSBFY empowers businesses to establish and expand their online presence. With services including website & app development, e-commerce solutions, and digital marketing services, GOSBFY is committed to delivering the tools and support necessary for digital success. Role Description This is a full-time hybrid role for a Social Media Manager at GOSBFY to lead social media strategy, develop engaging campaigns, create content, and grow our online community. Mandatory Qualifications Strong knowledge or proven work experience as a Content Creator, Content Writer. Excellent writing, editing, and proofreading skills with a keen eye for detail. Strong research skills and ability to translate complex information into easily digestible content. Experience with editing tools like Capcut, VN Video editor, Inshot, IG, Canva etc. Ability to work in a team and manage multiple projects. Strong knowledge of AI tool (Gemini, ChatGPT) to leverage conceptualisation, scripting, social posts etc. Responsibilities: Create, curate, and schedule compelling content for all social platforms, ensuring brand consistency. Develop and implement a comprehensive social Media strategy aligned with brand objectives. Manage and oversee all social media accounts (e.g., Facebook, Instagram, X, LinkedIn, YouTube). Monitor social media trends, tools, and applications, and apply that knowledge to current strategies. Analyse social media data and metrics, generate reports, and use insights to optimise performance. Identify and engage with influencers for collaboration.