Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing initiatives across paid media, organic growth channels, and lifecycle marketing. This role is execution-heavy and performance-oriented, with direct accountability for campaign outcomes.

You will work closely with internal strategists, designers, and account managers to drive growth for international clients.

Key ResponsibilitiesPerformance & Paid Marketing

• Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms
• Manage campaign structures, budgets, bidding strategies, and audience targeting
• Monitor performance metrics such as ROAS, CPA, CTR, conversion rate, and CAC
• Run A/B tests on creatives, landing pages, and ad copies

SEO, AEO & GEO

• Execute SEO strategies including on-page optimization, technical SEO coordination, and content optimization
• Work on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) initiatives
• Conduct keyword research, competitor analysis, and content gap analysis
• Track rankings, organic traffic, and search performance metrics

Email & Marketing Automation

• Plan and execute email marketing campaigns (promotional, transactional, lifecycle)
• Manage segmentation, automation flows, and performance optimization
• Analyze open rates, CTRs, conversions, and engagement metrics

Analytics & Reporting

• Use tools like Google Analytics, Google Search Console, and ad platform dashboards to track performance
• Prepare weekly and monthly performance reports with actionable insights
• Identify growth opportunities and optimization recommendations

Collaboration & Execution

• Coordinate with designers and content teams for creatives and landing pages
• Follow internal SOPs and execution frameworks
• Stay updated with digital marketing trends, platform updates, and best practices

Required Skills & QualificationsMust-Have

• 2–5 years of hands-on experience in digital marketing
• Strong experience with Google Ads and Meta Ads
• Working knowledge of SEO fundamentals and execution
• Experience with email marketing tools and automation platforms
• Strong analytical mindset with data interpretation skills
• Experience working on international markets (US, UK, EU, AU preferred)

Good-to-Have

• Experience with eCommerce or D2C brands
• Familiarity with CRO principles and landing page optimization
• Exposure to tools like HubSpot, Klaviyo, Mailchimp, or similar
• Understanding of GA4 and attribution models

Tools & Platforms

• Google Ads, Meta Ads Manager
• Google Analytics (GA4), Google Search Console
• SEO tools (Ahrefs, SEMrush, Screaming Frog, or similar)
• Email marketing platforms (Klaviyo, HubSpot, Mailchimp, etc.)

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

• Ajmer Road, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Experience in working under an agency setup handling multiple brands simultaneously

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person