Digital Marketing Specialist FEMALE

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist
Department: Marketing
Location: [ JASOLA DELHI ]
Reports To: Marketing Manager / Head of Marketing

About the Role

We are looking for a highly skilled and creative Digital Marketing Specialist to develop, implement, and optimize our online marketing campaigns. The ideal candidate has hands-on experience with digital advertising platforms, content creation, analytics, and conversion optimization.

Key Responsibilities1. Digital Campaign Management

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Optimize campaigns for lead generation, conversions, and ROI.
• Manage A/B tests and landing page optimization.

2. Social Media Marketing

• Create monthly social media calendars and manage posts across Facebook, Instagram, LinkedIn, TikTok, X (Twitter).
• Analyze social performance and grow engagement & followers.

3. SEO & Website Management

• Perform on-page and off-page SEO activities including keyword research, backlink building, and content optimization.
• Collaborate with content teams to ensure SEO best practices.
• Monitor website performance using tools like Google Analytics, Search Console, and SEMrush.

4. Content Creation & Management

• Assist in creating blogs, website content, email newsletters, ads copy, and multimedia content.
• Ensure brand messaging is consistent across all digital platforms.

5. Email & CRM Marketing

• Build and manage email marketing campaigns using tools like Mailchimp, HubSpot, or Klaviyo.
• Segment audiences and track open/click/conversion rates.

6. Analytics & Reporting

• Track KPIs and prepare performance reports for all digital campaigns.
• Use data to suggest improvements for continuous growth.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in digital marketing.
• Proficiency in:
• Google Ads & Meta Ads
• Google Analytics, Search Console
• SEO tools (Ahrefs, SEMrush, Moz)
• Social media management tools (Hootsuite, Buffer)
• Strong understanding of CPC, CPL, ROAS, CTR, Conversion Funnels.
• Excellent written and verbal communication skills.
• Creative mindset with strong analytical thinking.

Preferred Qualifications

• Experience with graphic design tools (Canva, Adobe Suite) is a plus.
• Experience with marketing automation platforms (HubSpot, Zoho, ActiveCampaign).
• Basic knowledge of HTML/CSS or WordPress.

Soft Skills

• Strong attention to detail.
• Ability to work independently and as part of a team.
• Time management and ability to meet deadlines.
• Problem-solving & data-driven decision-making.

Compensation & Benefits

• Competitive salary based on experience.
• Health insurance and performance incentives.
• Learning & development opportunities.
• Flexible work environment.

If you'd like, I can customize this JD for:
✔ Junior / Senior Specialist✔ E-commerce / SaaS / Real Estate / Hospitality / Agency roles✔ Specific tools or platforms✔ Your company’s tone & structure

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person