Digital Marketing Specialist

Job Description

Location: Patna Bihar Employment Type: Full-Time Reports To: Head of Marketing Job Overview Yastudy is seeking a creative and data-driven Digital Marketing Specialist to join our dynamic marketing team. This role will focus on developing and executing digital marketing strategies to promote Yastudy’s online learning platforms, drive user acquisition, and enhance brand visibility. The ideal candidate is passionate about education, skilled in leveraging digital channels, and thrives in a fast-paced, innovative environment. Key Responsibilities Campaign Management: Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and email marketing tools to drive user engagement and conversions. Content Creation: Collaborate with the content team to develop compelling ad copy, social media posts, and email campaigns that resonate with students, educators, and professionals. SEO & SEM: Implement SEO strategies to improve organic search rankings and manage paid search campaigns to maximize ROI. Analytics & Reporting: Monitor campaign performance using tools like Google Analytics, HubSpot, or similar platforms, providing actionable insights and regular reports to optimize strategies. Social Media Strategy: Manage Yastudy’s social media presence on platforms like Instagram, X, and LinkedIn, creating engaging content to build community and brand loyalty. A/B Testing: Conduct A/B tests on campaigns, landing pages, and email flows to improve conversion rates and user experience. Collaboration: Work closely with product, design, and sales teams to ensure marketing efforts align with Yastudy’s mission and product updates. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 2+ years of experience in digital marketing, preferably in EdTech, SaaS, or a related industry. Proficiency in digital marketing tools (e.g., Google Ads, Meta Business Suite, Mailchimp, SEMrush, or similar). Strong understanding of SEO, SEM, and social media advertising best practices. Analytical mindset with experience in interpreting data and generating insights from tools like Google Analytics or Tableau. Excellent written and verbal communication skills, with an ability to craft compelling marketing content. Creative, self-motivated, and able to manage multiple projects in a fast-paced environment. Passion for education and technology is a plus. Why Join Yastudy? Be part of a mission-driven company transforming education worldwide. Work in a collaborative, innovative environment with opportunities for growth. Competitive salary, health benefits, and flexible work options. Access to Yastudy’s learning platform for personal and professional development. Job Type: Full-time Pay: ₹20,000.00 - ₹50,000.00 per month Benefits: Cell phone reimbursement Commuter assistance Internet reimbursement Leave encashment Paid sick time Paid time off Supplemental Pay: Overtime pay Yearly bonus Ability to commute/relocate: Boring Road, Patna, Bihar: Reliably commute or planning to relocate before starting work (Preferred) Experience: SEO: 3 years (Preferred) Work Location: In person