Digital Marketing Specialist

We are looking for a result-driven Digital Marketing Specialist to lead and coordinate all digital and creative marketing activities. This role focuses on building brand awareness, generating quality leads, and managing outsourced creative tasks to support our student recruitment efforts.

Key Responsibilities:

• Develop and implement strategic digital marketing plans to increase brand visibility and reach.
• Generate high-quality leads through paid and organic digital channels
• Coordinate non-digital lead efforts like influencer tie-ups, referral programs, educational events, B2B collaborations etc.
• Manage and coordinate outsourced creative tasks (posters, videos, reels, etc.) to ensure timely and quality delivery.
• Oversee social media strategy, content calendar, posting, and community engagement to support both brand building and lead generation.
• Monitor and optimize campaigns across platforms for better performance and ROI.
• Coordinate CRM usage and other digital tools for lead tracking, segmentation, and timely follow-ups.
• Analyze marketing data and prepare performance reports to guide decision-making.
• Stay updated with industry trends, platform updates, and competitors' activities.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Location:

• Kozhikode, Kerala (Preferred)

Work Location: In person