Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: DNA Academy of Healthcare Studies Location: Thiruvananthapuram, Kerala Job Type: Full-time

About Us

DNA Academy of Healthcare Studies is a premier training institute dedicated to shaping the future of healthcare professionals. We specialize in advanced training for Medical Coding, Medical Scribing, and licensing exams such as HAAD, DHA, MOH, PROMETRIC, OET, and IELTS. Our mission is to bridge the gap between education and employment by providing top-tier coaching that empowers students to secure global career opportunities.

Job Overview

We are looking for a creative and result-oriented Digital Marketing Specialist to lead our student acquisition and brand awareness efforts. In this role, you will be responsible for filling our batches for Medical Coding and Nursing exam prep through strategic lead generation, social media management, and paid advertising.

If you are passionate about EdTech/Education marketing and know how to drive high-quality leads, we want to hear from you.

Key Responsibilities

• Lead Generation: Plan and execute Meta (Facebook/Instagram) and Google Ad campaigns to generate high-quality leads for upcoming batches (Medical Coding, OET, DHA, etc.).
• Social Media Management: Manage our social media handles (Instagram, Facebook, YouTube, LinkedIn). Create engaging content, including student success stories, faculty reels, and course explainers to build community trust.
• Content Strategy: Collaborate with the creative team to produce high-converting ad creatives, flyers, and video scripts that highlight our placement records and curriculum quality.
• SEO & Web Presence: Optimize the company website and landing pages for local SEO (e.g., "Best Medical Coding Institute in [City]") to increase organic traffic.
• Performance Tracking: Monitor campaign budgets and performance using Google Analytics and Meta Ads Manager. Report on Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
• Community Engagement: Respond to student inquiries on social platforms and Google My Business reviews promptly to maintain a positive brand reputation.

Requirements

• Experience: 0-1 years of experience in Digital Marketing. (Experience in the Education/Training or Healthcare industry is a strong plus).
• Technical Skills:
• Proficiency in Meta Ads Manager (Lead Forms, conversion campaigns) and Google Ads (Search & Display).
• Familiarity with graphic design tools (Canva/Photoshop) and video editing basics (CapCut/Premiere Pro).
• Understanding of SEO best practices and Keyword Research.
• Soft Skills: Strong copywriting skills (English & Malayalam/local language preferred), creativity, and a data-driven mindset.
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

Why Join DNA Academy?

• Impact: Play a direct role in helping students launch their medical careers.
• Growth: Opportunity to lead the marketing wing of a fast-growing healthcare academy.
• Culture: A supportive and collaborative work environment that values innovation.

How to Apply

Interested candidates can send their CV and a portfolio of past campaigns/designs to dnaacademyofhealthcarestudies1@gmail.com or apply directly through Indeed.

Job Types: Full-time, Permanent, Fresher

Pay: Up to ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Work Location: In person