Digital Marketing Specialist

Job Summary

We are seeking a skilled and results-oriented Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate will have hands-on experience in performance marketing, content strategy, analytics, and conversion optimization to drive brand awareness, leads, and revenue growth.

Key Roles & Responsibilities

Digital Marketing Strategy

• Develop and execute end-to-end digital marketing strategies aligned with business objectives
• Plan and manage full-funnel campaigns (awareness, consideration, conversion)

Paid Advertising & Performance Marketing

• Manage and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, etc.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, and conversion rates
• Conduct A/B testing for ads, creatives, audiences, and landing pages

Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis
• Optimize on-page, off-page, and technical SEO elements
• Monitor search rankings, organic traffic, and SEO performance

Content & Social Media Marketing

• Plan and manage content strategies for websites, blogs, and social media platforms
• Create content calendars and oversee publishing schedules
• Collaborate with designers and content writers to develop engaging content

Email & Marketing Automation

• Create and manage email marketing campaigns and workflows
• Segment audiences and personalize messaging
• Analyze email performance metrics and optimize campaigns

Analytics, Tracking & Reporting

• Set up and manage tracking tools such as Google Analytics, Google Tag Manager, and ad pixels
• Analyze campaign and website performance data
• Prepare weekly and monthly reports with insights and recommendations

Conversion Rate Optimization (CRO)

• Optimize landing pages and user journeys to improve conversions
• Identify drop-off points and implement data-driven improvements

Budget & Vendor Management

• Manage digital marketing budgets and ensure cost efficiency
• Coordinate with external agencies or vendors when required

Market Research & Trends

• Stay updated with the latest digital marketing trends, tools, and platform updates
• Conduct competitor analysis and identify growth opportunities

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience as a Digital Marketing Specialist or similar role
• Strong knowledge of SEO, SEM, SMM, and email marketing
• Hands-on experience with Google Ads, Meta Ads, and analytics tools
• Analytical mindset with strong problem-solving skills
• Excellent communication and project management abilities

Job Type: Full-time

Pay: ₹10,813.42 - ₹30,000.00 per month

Work Location: In person