Offline Marketing Executive

Job Summary:

The Offline Marketing Executive is responsible for planning, executing, and monitoring all offline marketing campaigns and activities. The role focuses on increasing brand visibility, driving customer engagement, and supporting overall business growth through traditional marketing channels such as events, print media, outdoor advertising, and partnerships.

Key Roles and Responsibilities:

• Develop and implement offline marketing strategies aligned with company goals and brand identity.
• Plan and execute promotional events, exhibitions, trade shows, and sponsorships.
• Coordinate with vendors, agencies, and partners for branding materials, event setups, and campaign execution.
• Manage and monitor marketing budgets for offline campaigns, ensuring cost-effectiveness and ROI.
• Identify new offline marketing opportunities to increase brand reach and customer engagement.
• Create and distribute marketing materials such as brochures, flyers, posters, banners, and standees.
• Oversee outdoor advertising (hoardings, billboards, transit ads, etc.) and ensure proper placement and quality.
• Collaborate with the sales and product teams to generate leads through offline activities.
• Conduct market research to analyze customer behavior, competitor activities, and regional trends.
• Track and report the performance of offline campaigns, providing insights and recommendations for improvement.
• Ensure brand consistency across all offline marketing materials and touchpoints.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 2–5 years of experience in offline or traditional marketing
• Experience managing events, print campaigns, and vendor relationships

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Work Location: In person