Digital Marketing Specialist – D2C Milk Subscription Business

About Us

We are a purpose-driven food brand committed to ethical, sustainable, and cruelty-free practices, delivering fresh, pure milk and other wholesome products directly to our customers’ doorsteps every morning. Operating through a premium subscription model via our app and website, we focus on offering unmatched quality, transparency, and a superior customer experience. We are now looking to strengthen our digital presence and brand recall to match the impact of leading premium dairy brands.

Role Overview

digital-first marketing professional

Key Responsibilities

• Digital Campaign Strategy & Execution:

  Plan and execute high-impact online campaigns (Meta Ads, Google Ads, YouTube, etc.) to enhance brand awareness and attract quality customers.

• Performance Marketing:

  Manage and optimize campaigns for maximum efficiency and measurable results across digital channels.

• Content & Social Media:

  Build and manage the brand’s social media identity, producing visually compelling and relevant content for platforms like Instagram and Facebook.

• Influencer & Community Marketing:

  Identify, collaborate, and manage partnerships with influencers, food bloggers, and micro-creators.

• Creative Direction:

  Work closely with design/content teams to produce impactful ad creatives, videos, and reels aligned with the brand’s premium positioning.

• Data & Analytics:

  Track, analyze, and report on campaign performance to inform future strategies.

• Market Benchmarking:

  Stay updated with industry trends, drawing inspiration from successful premium D2C brands.

• Retention & Engagement:

  Develop and implement digital initiatives such as email, WhatsApp marketing, and loyalty campaigns to engage and delight customers.

Key Requirements

• 3–5 years of experience in

  digital marketing

  for a D2C brand (FMCG or premium food experience preferred).
• Proficiency in performance marketing platforms (Meta Ads Manager, Google Ads, Analytics, etc.).
• Strong visual storytelling and content creation skills.
• Experience managing influencer collaborations.
• Understanding of digital funnels, audience targeting, and retargeting.
• Analytical mindset with a focus on measurable results.
• Passion for sustainability, ethical food practices, and consumer-centric marketing.

What We Offer

• Opportunity to shape the digital growth of a premium ethical food brand.
• A purpose-driven, value-led work culture.
• Creative freedom to develop and scale innovative campaigns.
• Competitive salary with performance incentives.

Interested candidate kindly share your resume at tanvi.modak@haribol.in.

Regards

HR Team