Digital Marketing Specialist

About Cult -

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

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Job Summary:

We are looking for a highly analytical, creative, and experienced Digital Marketing Specialist to lead performance marketing efforts across key marketplaces such as Amazon and Flipkart.

The ideal candidate should have hands-on experience with PLA (Product Listing Ads) and PCA (Product Campaign Ads), and be skilled at optimizing for ROAS and TACOS while scaling efficiently.

Key Responsibilities:

● End-to-end management of PLA & PCA campaigns across Amazon, Flipkart, and other relevant marketplaces.

● Plan, execute, and continuously optimize campaigns to meet performance goals such as ROAS (Return on Ad Spend), TACOS (Total Advertising Cost of Sale), and CPA.

● Deep dive into data and campaign metrics to identify growth opportunities and inefficiencies.

● Coordinate with category and creative teams to ensure the right messaging, ASIN targeting, and seasonal promotion alignment.

● Work directly with Amazon & Flipkart account managers to stay updated on platform algorithm changes, new ad formats, and beta opportunities.

● Own and manage budgets across different product categories, balancing performance and efficiency.

● Develop insights and reporting dashboards using marketplace tools and internal analytics systems.

● Continuously A/B test ad creatives, titles, and keywords for performance improvement.

Key Requirements:

● 2–5 years of experience specifically managing paid ads on Amazon (Sponsored Ads, DSP) and Flipkart.

● Strong command over key metrics: ROAS, TACOS, ACOS, CTR, CPC, CPA, etc.

● Deep understanding of marketplace advertising algorithms, bidding strategies, and audience targeting.

● Highly logical and data-driven, with strong Excel or Google Sheets skills; comfort with data visualization tools is a plus.

● Creative thinker with a good eye for ad copy and product presentation.

● Experience with tools such as Amazon Advertising Console, Flipkart Ads Manager, Helium10, or DataHawk is preferred.

● Excellent communication and project management skills.

Preferred Qualifications:

● Bachelor’s degree in Marketing, Business, Engineering, or a related field.

● Marketplace experience in electronics, personal care, or consumer goods is a plus.

● Prior experience scaling ad budgets while improving TACOS/ROAS sustainably