Digital Marketing Specialist

Role Overview

We’re hiring a Digital Marketing Executive who will specialize in creating Instagram Reels and short-form video content while also managing digital marketing activities such as paid ads, SEO/SEM, and campaign optimization.

This role is ideal for a creative storyteller with proven short-form video experience and strong digital marketing skills to grow brand presence and ROI.

Key Responsibilities

-Short-Form Video (Reels/Shorts/TikTok): Plan, storyboard, shoot, and edit engaging Reels and videos aligned to brand voice, campaigns, and trends.

-Digital Marketing: Plan, execute, and optimize digital campaigns (Meta Ads, Google Ads, SEO, email marketing, remarketing).

-Content Calendar: Create and maintain monthly calendars, aligning content with product launches, offers, and marketing objectives.

-Optimization: Use hashtags, captions, A/B tests, and analytics to maximize reach, engagement, and conversion.

-Analytics: Track campaign performance across social platforms and ad dashboards; recommend improvements based on ROI.

-Collaboration: Work with designers, product teams, and sales to create integrated campaigns.

-Community Engagement: Support UGC outreach, influencer collaborations, and customer-focused initiatives.

Copywriting: Write hooks, CTAs, and captions for digital campaigns and social posts.

Requirements

✅ Minimum 2 years of experience in Social Media Marketing with a strong portfolio in Reels/short-form content.

✅ Hands-on experience with digital marketing tools (Meta Ads Manager, Google Ads, SEO tools, email automation).

✅ Proficiency with video editing tools (CapCut, InShot, VN, Premiere Rush, Canva, or similar).

✅ Strong storytelling, editing, and trend-spotting skills.

✅ Analytical mindset to measure KPIs and adjust campaigns.

✅ Excellent communication and multitasking ability.

Degree in Marketing, Mass Communication, or related field preferred.

Nice-to-Have

-Knowledge of YouTube Shorts, Snapchat Spotlight.

-Experience with motion graphics/templates.

-Comfortable directing/appearing on camera when required.

KPIs

-Growth in followers, engagement, and watch time.

-ROI-driven improvements in ad campaigns.

-Consistent publishing and campaign execution.

Work Type

Full-time | Onsite (Bengaluru).

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• JP Nagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you comfortable appearing on camera to create Instagram Reels and short-form videos?

Education:

• Bachelor's (Required)

Experience:

• Performance marketing: 2 years (Required)

Language:

• English, Hindi, Kannada (Required)

Work Location: In person