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Digital Marketing Specialist (B2B)

0 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

About Us

Gsource Technologies helps companies and individuals who value fast, accurate, and comprehensive results. The versatility of our computer-assisted processes and technologies means that we can serve clients from a range of industries, including architects, product developers, land surveyors, civil engineers, structural engineers, fabricators, general contractors, and more. The list of engineering, design & geospatial companies able to benefit from technology services is enormous, and we’re out to serve those looking for top quality results.
  • Plan, execute, and optimize B2B digital marketing campaigns across Google Ads, LinkedIn, Meta (Facebook & Instagram), email marketing, and retargeting.
  • Drive qualified lead generation through targeted B2B campaigns focused on conversions and pipeline growth.
  • Work closely with SEO, content, design, and web teams to develop engaging landing pages, thought leadership content, and ad creatives tailored for a business audience.
  • Manage SEO/SEM strategies to improve organic visibility and ranking for key B2B search terms.
  • Track and analyze campaign performance using tools like Google Analytics, Search Console, LinkedIn Campaign Manager, and CRM platforms.
  • Report on key metrics such as lead quality, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
  • Align digital campaigns with the sales team to support lead nurturing and conversion strategies.
  • Stay updated with the latest B2B marketing trends, tools, and best practices.
  • Implement A/B testing and data-driven decision-making to continually improve campaign effectiveness.
  • Manage digital marketing budgets to ensure optimal performance and ROI.

Requirements

  • Basic understanding of digital marketing concepts
  • Familiarity with tools like Google Analytics, Search Console, LinkedIn Campaign Manager, and CRM platform
  • Eagerness to learn SEO, email marketing, and analytics tools
  • Strong written and verbal communication skills
  • Attention to detail and ability to multitask

Benefits

  • Sodexo meal passes provided for daily nutritional needs.
  • Salary as per the market
To apply, please send your resume and portfolio to aditib@gsourcedata.com Phone: +91 2067444039
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