Digital Marketing Specialist

Digital Marketing job description typically outlines responsibilities related to planning, developing, and executing marketing campaigns across various digital channels to achieve business objectives like increased brand awareness, website traffic, and lead generation. This includes tasks like managing social media, content creation, SEO/SEM, email marketing, and analyzing campaign performance. Key Responsibilities:

• Strategy Development:Creating and implementing comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Campaign Management:Overseeing the execution of digital marketing campaigns, including budget allocation, content creation, and performance tracking across different platforms.
• Content Creation:Developing engaging and relevant content for various digital channels, including website copy, blog posts, social media updates, and email campaigns.
• SEO/SEM:Optimizing website content for search engines and managing paid search campaigns to improve search rankings and drive traffic.
• Social Media Management:Managing social media presence, creating and scheduling content, engaging with followers, and monitoring social media performance.
• Email Marketing:Developing and executing email marketing campaigns, including list segmentation, email creation, and performance analysis.
• Data Analysis:Utilizing tools like Google Analytics to track campaign performance, analyze data, and identify areas for optimization.
• Reporting:Generating regular reports on campaign performance, analyzing data, and presenting findings to stakeholders.
• Staying Updated:Keeping abreast of the latest digital marketing trends, technologies, and best practices.
• Cross-Functional Collaboration:Working with other teams, such as sales and product, to align digital efforts with overall business goals.
• Budget Management:Managing the digital marketing budget and ensuring efficient allocation of resources.

Common Digital Marketing Roles:

• Digital Marketing Manager:Oversees all aspects of a company's digital marketing efforts, including strategy development, campaign management, and team leadership.
• Digital Marketing Specialist:Focuses on specific areas of digital marketing, such as SEO, social media, or content marketing, and implements and manages campaigns.
• Digital Marketing Executive:Executes digital marketing campaigns, monitors performance, and analyzes data to optimize campaigns.

Requirements:

• Experience:Proven experience in digital marketing, with a strong understanding of various digital channels and marketing strategies.
• Skills:Excellent communication, analytical, and project management skills, as well as proficiency in digital marketing tools and platforms.
• Education: MBA, A bachelor's degree in marketing, communications, or a related field is often preferred.

Job Type: Full-time

Pay: ₹9,146.35 - ₹30,324.50 per month

Work Location: In person