Digital Marketing / Software Sales - Marketing Specialist.

Department:

Location:

About the Role

Digital Marketing Head

Key Responsibilities

Marketing & Branding

• Plan, lead, and execute the complete digital marketing strategy for Strateworks.
• Build brand positioning aligned with company goals and service offerings.
• Manage all social media channels (LinkedIn, Instagram, Facebook, YouTube, etc.).
• Develop marketing campaigns specifically for IT Software Implementation (Zoho, Freshworks, HRMS, Accounting software etc.).
• Create and execute monthly content calendars.

Lead Generation

• Build & optimize lead generation campaigns across platforms (LinkedIn, Google Ads, Meta).
• Use email marketing tools and automation to drive B2B leads.
• Track and analyze campaign performance and ROI.

Content & Creative Management

• Guide the design team for creatives, videos, reels, and infographics.
• Ensure all content is business-oriented, professional, and target-specific.
• Content writing support for website, ads, case studies, and landing pages

Website & SEO

• Lead website SEO strategy (On-page, Off-page, Technical).
• Coordinate website changes, landing pages, and blogs for ranking & leads.
• Improve SERP ranking and domain authority.

Collaboration & Reporting

• Work closely with Sales & HR for campaigns and branding needs.
• Prepare monthly performance reports (Leads, Reach, ROI, Engagement).
• Research competitors & industry trends for innovation.

Required Skills

• Strong knowledge of 

  B2B Digital Marketing

   (preferably in SaaS/IT industry).
• Expertise in:
•  Lead Generation
• SEO, SEM
• LinkedIn ads & marketing
• Google Ads & Analytics
• Meta Ads
•  Email Marketing
• Ability to manage junior team members & take ownership of marketing outcomes.
• Strategic thinking + Hands-on execution capability.

Experience

• 2 to 6 years

   in Digital Marketing (B2B preferred).
• Experience in software/IT/CRM/ERP marketing will be an advantage.

Education

• MBA/Graduate in Marketing, Mass Media, or equivalent (preferred but not mandatory if highly skilled).

Salary Range

• Competitive salary based on experience + performance incentives for lead conversions.

Why Join Strateworks?

• Fast-growing IT Business Hub in a Tier 3 city.
• Work directly with company leadership on impactful initiatives.
• Performance-driven career growth + creativity freedom.
• We grow people, not just teams.