Digital Marketing & Social Media Specialist

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About Us

Digital Marketing & Social Media Specialist

Key Responsibilities

• Develop, implement, and manage

  Facebook, Instagram, LinkedIn, and other social media campaigns

  to generate leads and increase brand awareness.
• Plan and execute

  SEO (Search Engine Optimization)

  and

  SEM (Search Engine Marketing)

  strategies to improve website ranking and traffic.
• Run and optimize

  paid ad campaigns

  (Google Ads, Meta Ads, LinkedIn Ads) with a focus on ROI.
• Create engaging digital content including posts, reels, videos, and blogs tailored for different platforms.
• Monitor analytics, track KPIs, and prepare reports on campaign performance.
• Conduct

  competitor and market analysis

  to identify opportunities for growth.
• Collaborate with sales and franchise teams to align marketing with business goals.
• Manage email campaigns, newsletters, and customer engagement automation.
• Explore influencer marketing and affiliate channels to expand brand visibility.
• Suggest and implement

  innovative digital marketing strategies

  to scale presence across the country.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• 2–5 years of experience in

  digital marketing, SEO, SEM, and social media campaigns

  (renewable energy experience is a plus).
• Strong knowledge of

  Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (Ahrefs, SEMrush, Yoast, etc.)

  .
• Creative skills in

  content creation, graphics (Canva/Photoshop), and storytelling

  .
• Excellent communication skills and ability to manage multi-platform campaigns.
• Strong analytical and problem-solving mindset with attention to detail.
• Ability to work independently and deliver results in a fast-paced environment.

Preferred Skills (Good to Have)

• Experience in

  B2B/B2C marketing

  in the energy or technology sector.
• Familiarity with

  CRM tools (Zoho, HubSpot, Salesforce)

  and marketing automation.
• Knowledge of

  YouTube SEO and video marketing

  .
• Ability to handle

  franchise and partner marketing campaigns

  .

What We Offer

• Competitive salary + performance incentives.
• Freedom to design and implement innovative marketing strategies.
• Opportunity to work in a high-growth renewable energy company with nationwide presence.
• Exposure to international marketing campaigns and green energy innovations.
• 📩

  How to Apply

  : Send your CV, portfolio of past campaigns, and a brief strategy idea for growing Bluth Solar’s online presence to hr@bluthservices.com with the subject line “Application – Digital Marketing Specialist.”