Digital Marketing & Social Media Specialist

Job Description – Digital Marketing & Social Media Specialist

Location: India (Full-time, In-house)
Experience: 2–5 years preferred
Platforms: Instagram, Facebook, Google, YouTube, LinkedIn
Skills: Ads + SEO + Social Media Management

Role Overview

We are looking for a results-driven Digital Marketing Specialist who can independently manage our online presence across Meta, Google, YouTube, and LinkedIn. The role includes running paid ad campaigns, managing social media content calendars, improving SEO, tracking analytics, and growing overall digital performance.

Key Responsibilities1. Paid Ads Management

• Plan, execute, and optimise campaigns on Meta (Instagram & Facebook) and Google Ads (Search, Display, Performance Max).
• Track KPIs, manage budgets, and improve cost-per-lead / ROI.
• Run YouTube ads and LinkedIn ads when required.

2. Social Media Management

• Manage brand presence on Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars.
• Coordinate with designers/creators for creatives, reels, and posts.
• Write captions, hashtags (if needed), and schedule content.
• Respond to comments, DMs, and maintain brand voice.

3. SEO & Website Performance

• Conduct keyword research and create SEO-optimised content briefs.
• Improve on-page SEO, meta tags, page performance, and rankings.
• Monitor Google Search Console & Analytics.
• Track website traffic, conversions, and user behavior.

4. Analytics, Reporting & Strategy

• Prepare weekly and monthly performance reports (ads + social + SEO).
• Analyse data to find insights and opportunities.
• Suggest growth strategies for lead generation and brand visibility.

5. Content Coordination

• Work with internal teams or freelancers for creative assets.
• Maintain brand consistency across all platforms.

Required Skills

• Strong knowledge of Meta Ads Manager & Google Ads.
• Hands-on experience with SEO, Google Analytics, GSC, Tag Manager.
• Good understanding of YouTube channels & content optimisation.
• Ability to write clean, simple, brand-appropriate content/captions.
• Understanding of design basics (enough to coordinate with designers).
• Analytical mindset with clear reporting skills.
• Organised, proactive, and comfortable handling multiple platforms.

Nice to Have

• Experience with Canva, Photoshop, or video editing tools.
• Knowledge of email marketing tools (Mailchimp, Klaviyo, etc.).
• Experience in luxury / premium brands (if relevant).

What We Offer

• Competitive salary based on experience.
• Creative freedom and ownership of digital strategy.
• Opportunity to work on a brand with high-end visual and content standards.
• Growth-driven, supportive environment.

Note- Interested candidates pls share your resume to Email-hr@vittiliving.com or 9154941449

Schedule:

• Day shift
• Fixed shift

Language:

• English (Preferred)

Benefits:

• Paid sick time
• Provident Fund

Job Types: Full-time, Permanent

Work Location: In person

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person