Digital Marketing Professional

Company Description:

Tracknovate Mobile Resource Management offers a comprehensive GPS vehicle tracking system designed to optimize the efficiency of freight transport through fleet monitoring and tracking. Our solutions are tailored for professionals who seek to enhance operational efficiency and improve resource management. With our state-of-the-art tracking technology, we aim to provide invaluable insights and control over fleet operations.

Role Description:

You will be responsible for developing, implementing, and managing marketing campaigns that promote our company’s products and services. Your primary focus will be on SEO, Google Ads (PPC), and Lead Generation strategies to drive targeted traffic and convert leads into customers.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Google Ads.
• Develop and implement effective SEO strategies (on-page, off-page, technical).
• Manage keyword research, site audits, and content optimization.
• Track, analyze, and report on website and campaign performance using tools like Google Analytics, Search Console.
• Drive lead generation initiatives via landing pages, email marketing, PPC, and other channels.
• Collaborate with content, design, and development teams to create and optimize landing pages and user experience.
• Conduct A/B testing to improve campaign performance and conversion rates.
• Stay current with digital marketing trends and best practices.

Qualifications:

• Proven experience (3+ years) in Digital Marketing with a focus on SEO, Google Ads, and Lead Generation.
• Strong knowledge of tools such as Google Ads, Google Analytics.