Generate creative and original written content for websites, blogs, social media, email campaigns, and other digital marketing channels.Optimize content for search engines (SEO) by incorporating relevant keywords, meta tags, and on-page SEO best practices.Ensure the content is user-friendly and ranks well in search engine results pages (SERPs).Produce clear, concise, and grammatically correct content that adheres to the organizations style guidelines.Conduct thorough research on industry trends, topics, and keywords to create relevant and valuable content.Track industry developments and competitor content to identify opportunities and maintain content competitiveness.Plan a content calendar and ensure consistent and timely content delivery.Proof read content for accuracy, clarity, and readability.Analyze content performance data & provide regular reports on KPIs to measure the success of content initiatives & adjust content strategy as required.

SEO Strategy Development:Develop and execute effective SEO strategies to drive organic traffic and improve search rankings for key business pages.Conduct keyword research, competitor analysis, and market trend analysis to identify growth opportunities.On-Page SEO:Optimize website content, meta tags, headings, and images for search engine visibility.Collaborate with content teams to ensure SEO best practices are applied to website copy, blog posts, and landing pages.Technical SEO:Work with development teams to ensure proper site structure, internal linking, site speed, mobile-friendliness, and indexation are optimized.Conduct regular website audits to identify technical issues impacting SEO performance.Link Building & Off-Page SEO:Develop and implement a link-building strategy to acquire high-quality backlinks from reputable websites.Maintain a focus on enhancing domain authority and improving off-page SEO factors.Analytics & Reporting:Monitor and report on key SEO performance metrics (traffic, rankings, conversions, etc.) using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.Provide insights and recommendations based on data to continually improve organic performance.Team Collaboration & Management:Work closely with marketing, content, and design teams to align SEO strategies with overall business goals.Manage SEO campaigns, track their progress, and adjust strategies to meet KPIs and objectives.Stay Current with SEO Trends:Keep up to date with industry trends, search engine algorithm updates, and emerging SEO techniques to continuously improve and refine SEO strategies.Content Writing & Strategy:Develop high-quality, engaging, and relevant content for blogs, website, newsletters, and social media.Write and optimize copy for all marketing materials, including landing pages, advertisements, and email campaigns.Conduct keyword research and implement SEO best practices to increase organic traffic."