Job
Description
Role Summary We’re looking for someone who can help build and manage Toyo’s brand across digital platforms and in the media. You’ll help shape how the brand is perceived—through consistent social media content, engaging campaigns, and thoughtful public relations. From planning Instagram reels to drafting press notes, coordinating influencer tie-ups, and ensuring Toyo is featured in relevant publications—you’ll help us stay visible, relevant, and inspiring. You’ll work closely with our team and creative partners to make sure everything we share feels on-brand, well-designed, and connects with the right audience.This role demands a balance of creative thinking and performance-led marketing strategy. ⸻ Key Responsibilities 🟢 Brand Building & Communication • Develop and maintain a strong, cohesive brand identity across all touchpoints (social, web, print, packaging). • Lead storytelling for new product launches, collections, and collaborations. • Conceptualize and execute campaigns that reflect Toyo’s aesthetic and premium positioning. • Craft content that bridges the world of design, lifestyle, and bathware innovation. 📱 Digital Marketing Strategy • Plan and execute performance-driven campaigns across Instagram, Facebook, YouTube, Google Ads. • Manage the content calendar in sync with promotions, seasons, and brand moments. • Collaborate with SEO and digital partners to grow organic visibility and search performance. • Analyze key KPIs and engagement—optimize monthly campaigns accordingly. 📸 Social Media & Content Oversight • Guide and make content —reels, stories, carousels, video scripts—in collaboration with in-house teams or freelancers. • Track trends and ensure all content is platform-specific and visually on-brand. • Run and grow Toyo’s Instagram, Facebook , Pinterest, Google and YouTube presence. 📰 Public Relations & Media Outreach • Build and manage Toyo’s PR roadmap—from drafting press releases to pitching to media houses. • Build relationships with design editors, influencers, bloggers, and stylists to drive earned media and brand reputation. • Ensure Toyo is regularly featured in architectural, lifestyle, and interior design publications. 🤝 Collaborations & Influencer Management • Identify and manage partnerships with architects, designers, content creators, and platforms. • Strategize and evaluate influencer collaborations, content ROI, and outreach. 🌐 Website & E-Commerce Content • Coordinate with the web/e-comm team to ensure brand language, visual consistency, and SEO content is updated. • Ensure product listings, home banners, landing pages, and blogs align with campaign and brand goals. ⸻ Who You Are • 3–5 years of experience in brand communication, digital marketing, and/or PR roles. • Background in design-led, luxury, lifestyle, or home improvement sectors preferred. • Proficient in tools - Meta Business Suite, Google Ads, Canva, Adobe Photoshop, Illustrator, premiere pro , and SEO tools. • Strong writing skills with a flair for storytelling, branding, and positioning. • Up to date with social trends, influencer ecosystems, and performance benchmarks. • Aesthetic sensibility and interest in design, interiors, architecture. Show more Show less
