Digital Marketing & PR Strategist

You will play a crucial role in building and managing Toyo's brand presence across digital platforms and media. Your responsibilities will include shaping the brand perception through engaging social media content, impactful campaigns, and strategic public relations initiatives. From planning Instagram reels to coordinating influencer partnerships and securing features in relevant publications, you will contribute to keeping Toyo visible, relevant, and inspiring. Working closely with the team and creative partners, you will ensure that all shared content aligns with the brand identity, is well-designed, and resonates with the target audience. This role requires a combination of creative thinking and performance-driven marketing strategies. Key Responsibilities Brand Building & Communication - Develop and maintain a cohesive brand identity across social, web, print, and packaging. - Lead storytelling for product launches, collections, and collaborations. - Conceptualize and execute campaigns that reflect Toyo's aesthetic and premium positioning. - Create content that merges design, lifestyle, and bathware innovation. Digital Marketing Strategy - Plan and implement performance-oriented campaigns on platforms like Instagram, Facebook, YouTube, and Google Ads. - Manage the content calendar to align with promotions, seasons, and brand initiatives. - Collaborate with SEO and digital partners to enhance organic visibility and search performance. - Analyze key performance indicators and engagement metrics to optimize monthly campaigns. Social Media & Content Oversight - Guide and create content including reels, stories, carousels, and video scripts in collaboration with internal teams or freelancers. - Stay updated on trends and ensure platform-specific and visually consistent content. - Grow Toyo's presence on Instagram, Facebook, Pinterest, Google, and YouTube. Public Relations & Media Outreach - Develop and execute Toyo's PR roadmap, from drafting press releases to engaging with media outlets. - Establish relationships with design editors, influencers, bloggers, and stylists to enhance brand reputation. - Secure regular features for Toyo in architectural, lifestyle, and interior design publications. Collaborations & Influencer Management - Identify and manage partnerships with architects, designers, content creators, and platforms. - Plan and evaluate influencer collaborations, content ROI, and outreach strategies. Website & E-Commerce Content - Coordinate with the web/e-commerce team to update brand language, visual consistency, and SEO content. - Ensure that product listings, home banners, landing pages, and blogs align with campaign objectives and brand goals. Who You Are - You have 3-5 years of experience in brand communication, digital marketing, and/or PR roles. - A background in design-led, luxury, lifestyle, or home improvement sectors is preferred. - Proficient in tools such as Meta Business Suite, Google Ads, Canva, Adobe Photoshop, Illustrator, Premiere Pro, and SEO tools. - Strong writing skills with expertise in storytelling, branding, and positioning. - Stay updated on social trends, influencer ecosystems, and performance benchmarks. - Possess aesthetic sensibility and a keen interest in design, interiors, and architecture.,