Job
Description
**Job Description:** As a Brand and Communication Manager at Toyo, you will play a crucial role in building and managing the brand's presence across various digital platforms and in the media. Your responsibilities will include developing a cohesive brand identity, leading storytelling for product launches, conceptualizing and executing campaigns, and crafting engaging content that resonates with the audience. **Key Responsibilities:** - Develop and maintain a strong, cohesive brand identity across all touchpoints such as social media, web, print, and packaging. - Lead storytelling for new product launches, collections, and collaborations to reflect Toyo's aesthetic and premium positioning. - Conceptualize and execute campaigns that bridge the world of design, lifestyle, and bathware innovation. - Plan and execute performance-driven campaigns across Instagram, Facebook, YouTube, and Google Ads. - Manage the content calendar in alignment with promotions, seasons, and brand moments. - Collaborate with SEO and digital partners to enhance organic visibility and search performance. - Guide and create content reels, stories, carousels, and video scripts in collaboration with in-house teams or freelancers. - Track trends and ensure platform-specific and visually on-brand content. - Build and manage Toyo's PR roadmap, from drafting press releases to pitching to media houses. - Identify and manage partnerships with architects, designers, content creators, and platforms. - Coordinate with the web/e-comm team to ensure brand language, visual consistency, and updated SEO content. **Qualifications Required:** - 3-5 years of experience in brand communication, digital marketing, and/or PR roles. - Background in design-led, luxury, lifestyle, or home improvement sectors preferred. - Proficiency in tools such as Meta Business Suite, Google Ads, Canva, Adobe Photoshop, Illustrator, Premiere Pro, and SEO tools. - Strong writing skills with a flair for storytelling, branding, and positioning. - Up-to-date with social trends, influencer ecosystems, and performance benchmarks. - Aesthetic sensibility and interest in design, interiors, architecture. **Job Description:** As a Brand and Communication Manager at Toyo, you will play a crucial role in building and managing the brand's presence across various digital platforms and in the media. Your responsibilities will include developing a cohesive brand identity, leading storytelling for product launches, conceptualizing and executing campaigns, and crafting engaging content that resonates with the audience. **Key Responsibilities:** - Develop and maintain a strong, cohesive brand identity across all touchpoints such as social media, web, print, and packaging. - Lead storytelling for new product launches, collections, and collaborations to reflect Toyo's aesthetic and premium positioning. - Conceptualize and execute campaigns that bridge the world of design, lifestyle, and bathware innovation. - Plan and execute performance-driven campaigns across Instagram, Facebook, YouTube, and Google Ads. - Manage the content calendar in alignment with promotions, seasons, and brand moments. - Collaborate with SEO and digital partners to enhance organic visibility and search performance. - Guide and create content reels, stories, carousels, and video scripts in collaboration with in-house teams or freelancers. - Track trends and ensure platform-specific and visually on-brand content. - Build and manage Toyo's PR roadmap, from drafting press releases to pitching to media houses. - Identify and manage partnerships with architects, designers, content creators, and platforms. - Coordinate with the web/e-comm team to ensure brand language, visual consistency, and updated SEO content. **Qualifications Required:** - 3-5 years of experience in brand communication, digital marketing, and/or PR roles. - Background in design-led, luxury, lifestyle, or home improvement sectors preferred. - Proficiency in tools such as Meta Business Suite, Google Ads, Canva, Adobe Photoshop, Illustrator, Premiere Pro, and SEO tools. - Strong writing skills with a flair for storytelling, branding, and positioning. - Up-to-date with social trends, influencer ecosystems, and performance benchmarks. - Aesthetic sensibility and interest in design, interiors, architecture.
