Digital Marketing Manger & IT Support

Job Responsibilities

 Define, execute, and lead an end-to-end digital marketing strategy that aligns with Plunes’ business objectives and growth targets.

 Develop, implement, and optimize effective paid media strategies across multiple social media platforms and search engines.

 Conduct thorough keyword research and audience segmentation to drive effective targeting, messaging and campaign personalization.

 Create compelling ad copy, creative assets, and optimized landing page to maximize campaign performance.

 Regularly analyze campaign performance, providing actionable insights and recommendations for improvement.

 Stay up-to-date with industry trends, platform updates, and best practices to ensure our campaigns remain innovative and competitive.

 Collaborate with cross-functional teams, including design, content, and analytics, to ensure cohesive and impactful campaigns.

 Test and iterate on various ad formats, targeting options, and audience segments to optimize conversion rates.

 Oversee the efficient functioning of conversion tracking to ensure accurate measurement and reporting.

 Mentor and Guide junior marketing executives and aid their professional development.

 Regularly engage with campaigns to align on goals and provide performance updates.

 Develop and manager the digital marketing budget, ensuring effective allocation of resources across channels to achieve maximum ROI.

 Responding to management emails and ensuring effective communication.

 Maintaining efficient conversion tracking and optimizations.

Job Requirements

 Bachelor's or equivalent degree in Marketing, Business, or a related field.

 7+ years of experience in digital marketing, with a minimum of 3 years in a managerial role overseeing campaign strategy, execution, and optimization.

 Strong expertise in using digital marketing tools and platforms like Google Analytics, Google Ads, Meta Ads, social media management tools, email marketing platforms.

 Demonstrated ability to analyze and interpret data to drive strategic decisions and optimize marketing performance.

 Excellent written and verbal communication skills.

 Google Ads, Meta Ads and Google Analytics certifications are preferred.

 Cora desk, Splunk, Security Information and Event Management(SIEM),managing firewall and knowledge of IT policies

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,300,000.00 per year

Benefits:

• Cell phone reimbursement
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Day shift
• Monday to Friday

Work Location: In person