Digital Marketing Manager

Job Title: Digital Marketing Specialist

About Us:

Skillyards is a tech industry leader establishing an IT Hub in Agra, India. Known for revolutionizing traditional training methods, Skillyards offers practical training programs in Full-Stack Web Development, Digital Marketing, UI/UX Design, and more.

Job Summary:

As a Digital Marketing Executive at Skillyards, you will play a crucial role in promoting our IT training programs and conducting training sessions for students. Your primary responsibility will be to deliver high-impact training to enhance students' digital marketing skills, while also executing effective digital marketing strategies that increase enrollment.

Key Responsibilities:

● Stay informed about industry trends and best practices to continuously enhance training materials and marketing strategies.

● Conduct comprehensive training sessions for students, covering essential digital

marketing concepts and techniques.

● Develop and implement digital marketing campaigns across various channels, including

social media, email, SEO, and PPC, to attract students to our training programs.

● Create engaging content for our website, blogs, and social media platforms that

highlights the benefits of our training offerings.

● Analyze and report on campaign performance, using insights to refine strategies and

improve enrollment rates.

● Manage social media accounts, ensuring active engagement and responsiveness to

prospective students.

● Collaborate with the sales team to align marketing efforts with enrollment goals and

student needs.

Qualifications:

● Bachelor’s degree in Marketing, Communications, Education, or a related field.

● Minimum of 2 years of experience in digital marketing, with a strong emphasis on

training or educational environments.

● Deep understanding of SEO, PPC, social media, and email marketing strategies.

● Excellent written and verbal communication skills, with the ability to effectively teach and

engage students.

● Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics,

social media management tools).

● A passion for education and a commitment to helping others succeed.

Job Types: Full-time, Permanent

Pay: ₹25,430.72 - ₹40,531.76 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Agra District, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• PPC Campaign Management: 1 year (Required)
• SEO: 1 year (Required)

Work Location: In person