Digital Marketing Manager (Real Estate - Performance Focus)

Key Responsibilities:

• Performance Marketing Strategy & Execution:

  Develop, implement, and manage comprehensive performance marketing campaigns (Search, Social, Display, Programmatic) with a focus on lead volume, cost-per-lead (CPL), and conversion rates.

• Budget Management & Optimization:

  Oversee and meticulously manage a significant digital advertising budget, continually monitoring, optimizing, and scaling campaigns to achieve business objectives and deliver a strong Return on Ad Spend (ROAS).

• Lead Generation & Nurturing:

  Own the end-to-end digital lead generation funnel, ensuring high-quality traffic is directed to optimized landing pages and coordinating with sales teams for efficient lead handover and tracking.

• Platform Expertise:

  Demonstrate expert-level proficiency in platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and other relevant real estate listing portals or programmatic platforms.

• Analytics & Reporting:

  Utilize tools like Google Analytics, CRM data, and platform dashboards to conduct in-depth analysis, generate actionable insights, and provide clear, regular reporting on campaign performance to senior management.

• A/B Testing & Conversion Rate Optimization (CRO):

  Continuously test ad copy, creative, audience segmentation, and landing page elements to improve campaign efficiency and overall website conversion rates.

• Social Media Content Management

• Agency Management

• Billing for digital vendors & Meta/Google

• Media Planning on paid and native platforms

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• 5-7 years of dedicated experience in digital marketing, with at least 3 years directly within the real estate/property sector.

• Proven track record of successfully managing large-scale performance marketing budgets and significantly impacting sales pipelines.
• Strong understanding of the real estate customer journey and sales cycle.
• Exceptional analytical skills and proficiency in Google Analytics, Excel/data visualization tools, and CRM integration.