Digital Marketing Manager

Job Title: Digital Marketing Manager

Company: Qurbat

Location: Gurgaon

Experience Required: 5+ years

Industry: Fashion / Retail / Apparel

Employment Type: Full-Time

About Qurbat:

Qurbat is an emerging ethnic fashion brand that blends traditional aesthetics with modern trends. As we scale digitally, we’re looking for a skilled and creative Digital Marketing Manager to lead content-driven campaigns, especially on Instagram and YouTube, Linked in while overseeing a small but growing creative team.

Key Responsibilities:

• Social Media Management: Lead and manage Qurbat’s Instagram and YouTube strategy, ensuring strong visual consistency and high audience engagement.

• Content Planning & Execution: Create monthly content calendars, manage shoots, reels, behind-the-scenes videos, and influencer collaborations.

• Thumbnail Creation: Design engaging and high-converting thumbnails for YouTube videos using Canva and Photoshop.

• Team Handling: Supervise content creators, video editors, interns, and freelancers to ensure timely output and brand consistency.

• Graphic Design Oversight: Guide the design team or create marketing creatives, ads, and social media graphics yourself when required.

• Performance Tracking: Analyze content performance using YouTube Studio, Meta Insights, and Google Analytics to optimize future content.

• Campaign Ownership: Plan and execute paid and organic campaigns across social platforms to drive awareness, reach, and sales.

• Brand Aesthetic: Ensure that all visual content aligns with Qurbat’s brand identity and seasonal collections.

Must-Have Skills:

• Strong knowledge of Instagram Reels, YouTube channel growth, and visual storytelling.

• Hands-on experience with thumbnail design, video titles, hooks, and SEO for YouTube.

• Proficiency in Canva, Photoshop, and basic video editing tools (e.g. Cap Cut, Premiere Pro a plus).

• Ability to lead a small creative team, assign roles, and manage timelines.

• Excellent visual sense and strong attention to detail.

• Good communication and planning skills.

Preferred Qualifications: • Bachelor’s degree in Mass Communication, Digital Marketing, Multimedia, or a related field.

• 5+ years of digital marketing experience, with portfolio links or YouTube/Instagram handles managed in the past