Job
Description
Company Overview: Navratan.com is a global leader in certified gemstone e-commerce. We serve premium domestic and international clients through a trusted, performance-driven platform. As we expand our digital footprint, we're seeking a strategic and technically skilled Digital Marketing Manager to drive paid campaign performance, improve website experience, and lead a results-oriented marketing team. Role Objective: To plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads), ensure SEO & UI/UX best practices across platforms, and guide the marketing team to meet traffic, lead generation, and revenue targets. Key Responsibilities: Performance Marketing (Google Ads & Meta Ads): Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube. Create remarketing funnels, custom audiences, and lookalike targeting. Monitor keyword trends, ad relevance, A/B testing, and landing page optimization. Website Development & UI/UX Optimization: Use your developers/designers skills to improve site performance and conversion flow. Implement tracking pixels, heatmaps, UTM structures, and event triggers. Experience with Shopaccino, WordPress, and backend coding (HTML, CSS, JS, PHP). SEO & Organic Growth: Oversee SEO (technical, on-page, off-page) with the team. Ensure page speed, mobile responsiveness, and schema implementation. Monitor rankings and traffic using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. Team Leadership & Collaboration: Manage and mentor a team of digital executives, SEO executives, and writers. Allocate weekly tasks, run performance reviews, and ensure deadlines. Prepare reports and insights for the management team with data-backed strategies. Required Skills & Qualifications: 3+ years of experience in digital marketing with proven team management. Proficient in Google Ads, Meta Ads, YouTube Ads, and PPC strategy. Knowledge of Shopaccino, WordPress, and performance tracking tools. Working understanding of HTML, CSS, JavaScript, or PHP for technical coordination. Strong grasp of SEO fundamentals, Google Analytics, Search Console, and paid media reporting. Excellent communication and leadership skills. Strategic mindset with attention to KPIs and ROI. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹80,000.00 per month Benefits: Leave encashment Paid sick time Schedule: Morning shift Work Location: In person
