Digital Marketing Manager, Marketing & Corporate Communications

About TresVista

TresVista is a global enterprise whose business model is built to deliver enduring value. TresVista combines best practices, technology-enabled execution, and industry-leading talent to drive meaningful results. By integrating advisory capabilities with scalable delivery, TresVista helps clients operate smarter and grow stronger. TresVista's services include investment diligence, industry research, valuation, fund administration, accounting, and data analytics.

Overview of the Role:

The Digital Marketing Manager will report to the Vice President – Digital Marketing and will help develop and implement digital marketing strategies to drive TresVista's demand generation, achieve revenue targets, brand awareness, lead generation, and overall market presence. This role involves conducting market research, designing digital marketing campaigns, and collaborating with various departments and functions within the Marketing Business Unit to align marketing efforts with business objectives. The individual will lead initiatives to strengthen TresVista’s value proposition across identified sectors. They will develop competency statements aimed at specific target market personas.

Key Role Deliverables:

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive lead generation. The ultimate objective is to develop strategies and marketing campaigns that would generate qualified leads
• Conduct market research to identify trends, customer needs, and competitive landscape
• Design and execute digital marketing campaigns, including social media, email marketing, SEO, and PPC advertising
• Collaborate with the Sales and Client Growth Teams (CGTs) to align marketing efforts with overall business objectives
• Create and manage content for various marketing channels, including website, blog, and email newsletters
• Analyze and report the performance of marketing campaigns, using data-driven insights to optimize strategies
• Stay up to date with the latest marketing trends, tools, and best practices

Key Performance Indicators:

• Alignment of marketing strategies with the objectives of the commercial organization, specifically the Global Sales team(s), the CGTs, Market Development and Strategic Partnerships
• Generation of high-quality marketing leads across TresVista's identified priority sectors
• Increase in brand awareness and market presence
• Improvement in lead conversion rates and customer acquisition
• Growth in engagement metrics across digital marketing channels (e.g., website traffic, email open rates)
• Achievement of quarterly and annual marketing goals and targets

Prerequisites:

• Strong understanding of digital marketing channels and tools, including CRM, email marketing, SEO, and PPC
• Proficiency in the latest tools and current and emerging technologies in digital marketing
• Excellent communication, writing, and presentation skills
• Ability to think strategically and analytically, with strong problem-solving skills
• Experience in the Financial Services industry is highly desirable

Experience:

Minimum 4 years of experience in Digital Marketing, especially lead generation, with a proven track record of developing and implementing successful marketing strategies to meet revenue targets

Education:

• Bachelor's degree in marketing, Business, or a related field
• An MBA or equivalent is preferred

Compensation:

The compensation structure will be as per industry standards