Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager Company: Mahalaxmi Namah Location: Surat, Gujarat Job Type: Full-Time Experience Required: 3+ Years in Digital Marketing Industry: Textile & Apparel (Sarees – Manufacturing & Trading) Contact: themahalaxminamah@gmail.com | +91-7486-949488 Website: https://www.mahalaxminamah.com/ About Mahalaxmi Namah Mahalaxmi Namah is a premium saree brand that blends the richness of traditional Indian weaves with modern elegance. From Banarasi to Organza, our sarees are a tribute to India’s cultural heritage. With a growing presence in both retail and wholesale markets across India and beyond, we are now seeking a dynamic Digital Marketing Manager to lead our online growth strategy and brand visibility. Job Overview As our Digital Marketing Manager , you will be responsible for planning, executing, and optimizing all digital marketing initiatives to enhance brand awareness, generate quality leads, and drive online sales. You will work closely with the product, and sales teams to deliver impactful campaigns across various digital platforms. Key Responsibilities Develop and implement a results-driven digital marketing strategy aligned with brand goals Manage and grow the brand's presence on social media platforms (Instagram, Facebook, YouTube, etc.) Plan and execute performance marketing campaigns (Google Ads, Meta Ads, etc.) to drive traffic and sales Drive SEO/SEM efforts to increase organic visibility and search engine rankings Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) to optimize ROI Manage and execute email marketing campaigns including newsletters, offers, and product launches Create, design, and schedule product posts and promotional content for social media and the website Collaborate with photographers, content creators, and designers to develop engaging visual and written assets Handle website traffic growth, improve e-commerce conversion rates, and manage customer acquisition funnels Stay updated with the latest digital marketing tools, strategies, and fashion retail trends to maintain a competitive edge Required Skills & Qualifications Bachelor’s degree in Marketing, Business, or a related field (MBA preferred) Minimum 3 years of hands-on experience in digital marketing Strong knowledge of SEO, SEM, Google Ads, Facebook/Instagram Ads Proficiency in tools like Google Analytics, Meta Ads Manager, Canva/Photoshop (optional), and CRM platforms Excellent communication and copywriting skills Strong analytical and problem-solving abilities Experience in fashion/apparel/e-commerce industry is a strong plus What We Offer Competitive salary and performance-based incentives A creative and supportive work environment Opportunity to shape a fast-growing Indian fashion brand Exposure to the latest digital tools and global marketing trends Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Supplemental Pay: Commission pay Ability to commute/relocate: Surat, Gujarat: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Are you comfortable working in a growing business where responsibilities may change or increase? Can you commit to a minimum of 6 months of work if selected? Have you ever independently managed paid ad campaigns with a real budget? If yes, what was the budget range? Can you share links or examples of social media pages or campaigns you've handled? Are you able to create and design product posts yourself using tools like Canva or Adobe Photoshop? Do you understand basic e-commerce metrics such as conversion rate, CPC, ROAS, etc.? Are you comfortable talking to retail and wholesale clients on calls or in person to pitch our sarees? Do you have experience in generating leads through online channels or field visits? How do you respond when asked to take on a task outside your job description? Are you open to learning about the saree market, fabric types, and buyer preferences? Experience: Digital marketing: 1 year (Required) Work Location: In person