Digital Marketing Manager

Job Description

We are seeking a dynamic and results-driven Digital Marketing Manager to lead our digital initiatives across lead generation, email marketing, content creation, and technical marketing. You will play a critical role in driving qualified leads, optimizing digital funnels, and scaling brand visibility across platforms. Key ResponsibilitiesLead Generation Plan, execute, and optimize B2B and B2C lead generation campaigns across channels (search, social, email, landing pages). Set up and monitor lead magnets, funnels, and automation workflows to increase conversions. Manage CRM integrations and lead scoring systems. Email Marketing Develop and manage targeted email campaigns focused on nurturing and converting leads. Build segmentation strategies, A/B testing, and performance tracking. Maintain list hygiene and ensure compliance with email marketing regulations (CAN-SPAM, GDPR). Content Creation & Writing Oversee and create high-quality, SEO-optimized content for blogs, emails, case studies, landing pages, and social media. Work closely with designers and developers to deliver content that supports brand tone, value, and lead goals. Edit and proofread for clarity, tone, and consistency. Requirements Bachelor’s degree in Marketing, Communications, or related field. 3–6 years of experience in digital marketing with a proven track record in lead generation and email marketing. Strong command of marketing automation tools, CRM systems, and analytics platforms. Excellent writing, editing, and content strategy skills. Strong analytical mindset and ability to interpret campaign performance. Preferred Skills Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog). Understanding of B2B SaaS or tech marketing. Familiarity with A/B testing tools and CRO frameworks. Certifications in HubSpot, Google Analytics, or similar platforms are a plus. Job Types: Full-time, Permanent Pay: ₹600,000.00 - ₹850,000.00 per year Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person