Digital Marketing Manager

We are seeking a dynamic and results-driven Digital Marketing Manager to lead our digital initiatives across lead generation, email marketing, content creation, and technical marketing. You will play a critical role in driving qualified leads, optimizing digital funnels, and scaling brand visibility across platforms.

Key ResponsibilitiesLead Generation

• Plan, execute, and optimize B2B and B2C lead generation campaigns across channels (search, social, email, landing pages).
• Set up and monitor lead magnets, funnels, and automation workflows to increase conversions.
• Manage CRM integrations and lead scoring systems.

Email Marketing

• Develop and manage targeted email campaigns focused on nurturing and converting leads.
• Build segmentation strategies, A/B testing, and performance tracking.
• Maintain list hygiene and ensure compliance with email marketing regulations (CAN-SPAM, GDPR).

Content Creation & Writing

• Oversee and create high-quality, SEO-optimized content for blogs, emails, case studies, landing pages, and social media.
• Work closely with designers and developers to deliver content that supports brand tone, value, and lead goals.
• Edit and proofread for clarity, tone, and consistency.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–6 years of experience in digital marketing with a proven track record in lead generation and email marketing.
• Strong command of marketing automation tools, CRM systems, and analytics platforms.
• Excellent writing, editing, and content strategy skills.
• Strong analytical mindset and ability to interpret campaign performance.

Preferred Skills

• Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog).
• Understanding of B2B SaaS or tech marketing.
• Familiarity with A/B testing tools and CRO frameworks.
• Certifications in HubSpot, Google Analytics, or similar platforms are a plus.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹850,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person