Digital Marketing Manager

We are seeking a highly motivated and experienced Digital Marketing Manager to lead and execute our digital marketing strategy across multiple platforms. This role is ideal for someone who thrives on data-driven decision-making, creative campaign development, and cross-channel optimization to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:

• Develop and execute digital marketing strategies that align with business goals.
• Manage and optimize campaigns across SEO, SEM (Google Ads, Bing), email marketing, social media (Facebook, Instagram, LinkedIn, X/Twitter), and display advertising.
• Oversee website performance and lead CRO (conversion rate optimization) initiatives.
• Utilize analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to track KPIs and generate actionable insights.
• Coordinate content marketing efforts, including blog strategy, newsletters, video content, and influencer collaborations.
• Manage the digital marketing budget, allocate resources effectively, and ensure ROI.
• Lead A/B testing and multivariate testing to improve campaign effectiveness.
• Collaborate with internal teams (Design, Sales, Product) and external vendors/agencies.
• Stay updated on industry trends, algorithm changes, and emerging platforms.

Qualifications:

• Master’s degree in Marketing, Communications, or a related field .
• 4–8 years of proven experience in digital marketing.
• Hands-on experience with digital tools and platforms (Google Ads, Facebook Business Manager, Mailchimp, HubSpot, etc.).
• Strong understanding of SEO, PPC, email marketing, and web analytics.
• Excellent communication, organizational, and leadership skills.
• Analytical mindset with a passion for performance metrics.

Preferred Skills:

• Experience in Education , eCommerce or SaaS industries.
• Familiarity with HTML/CSS basics.
• Google Ads and/or HubSpot certifications.

Job Type: Full-time

Pay: ₹15,000.00 - ₹60,000.00 per month

Work Location: In person