Job
Description
We are seeking a highly motivated and experienced Digital Marketing Manager to lead and execute our digital marketing strategy across multiple platforms. This role is ideal for someone who thrives on data-driven decision-making, creative campaign development, and cross-channel optimization to drive brand awareness, customer acquisition, and revenue growth. Key Responsibilities: Develop and execute digital marketing strategies that align with business goals. Manage and optimize campaigns across SEO, SEM (Google Ads, Bing), email marketing, social media (Facebook, Instagram, LinkedIn, X/Twitter), and display advertising. Oversee website performance and lead CRO (conversion rate optimization) initiatives. Utilize analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to track KPIs and generate actionable insights. Coordinate content marketing efforts, including blog strategy, newsletters, video content, and influencer collaborations. Manage the digital marketing budget , allocate resources effectively, and ensure ROI. Lead A/B testing and multivariate testing to improve campaign effectiveness. Collaborate with internal teams (Design, Sales, Product) and external vendors/agencies. Stay updated on industry trends, algorithm changes, and emerging platforms. Qualifications: Master’s degree in Marketing, Communications, or a related field . 4–8 years of proven experience in digital marketing. Hands-on experience with digital tools and platforms (Google Ads, Facebook Business Manager, Mailchimp, HubSpot, etc.). Strong understanding of SEO, PPC, email marketing, and web analytics. Excellent communication, organizational, and leadership skills. Analytical mindset with a passion for performance metrics. Preferred Skills: Experience in Education , eCommerce or SaaS industries. Familiarity with HTML/CSS basics. Google Ads and/or HubSpot certifications. Job Type: Full-time Pay: ₹15,000.00 - ₹60,000.00 per month Work Location: In person
