Digital Marketing Manager : Hotel

Job Summary:

We are seeking an innovative and results-driven Digital Marketing Manager to lead the hotel’s online marketing strategies, with the goal of maximizing brand visibility, online bookings, and overall digital engagement. The ideal candidate will be responsible for planning, implementing, and monitoring digital campaigns across multiple platforms to enhance brand awareness and drive revenue.

Key Responsibilities:1. Digital Strategy & Campaigns

• Develop and execute digital marketing plans aligned with the hotel’s business goals.
• Manage paid advertising campaigns including Google Ads, Facebook, Instagram, and OTA marketing.
• Oversee SEO/SEM initiatives to increase organic search rankings and traffic.

2. Website Management

• Ensure hotel website is up-to-date, mobile-friendly, and optimized for conversion.
• Work with web developers and designers to improve site performance and booking functionality.
• Monitor website traffic, user behavior, and booking funnel analytics.

3. Social Media Management

• Create, schedule, and manage engaging content across social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Run paid social media campaigns to target relevant audiences and increase brand awareness.
• Monitor trends, respond to comments/messages, and manage social media reputation.

4. Online Reputation & Reviews

• Manage the hotel’s presence on TripAdvisor, Google, OTAs (Booking.com, Expedia, etc.), and other review platforms.
• Monitor and respond to guest reviews professionally and promptly.
• Use feedback to drive improvements in guest experience.

5. Email Marketing & CRM

• Design and implement email campaigns for promotions, loyalty programs, and guest retention.
• Maintain and segment the hotel’s customer database for personalized marketing.
• Analyze open rates, conversions, and ROI for each campaign.

6. Content Creation & Branding

• Coordinate photo shoots, video production, and content development for digital channels.
• Ensure brand consistency across all platforms and marketing materials.
• Write or edit promotional copy for blogs, landing pages, and digital ads.

7. Analytics & Reporting

• Track performance metrics using tools like Google Analytics, Meta Ads Manager, and OTA dashboards.
• Prepare monthly reports on campaign performance, ROI, and key insights.
• Recommend data-driven improvements to marketing efforts.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Media, Hospitality Management, or a related field.
• Minimum 3–5 years of experience in digital marketing, preferably in the hotel or hospitality industry.
• Proficiency in Google Ads, Google Analytics, Meta Business Suite, email marketing tools (Mailchimp, HubSpot, etc.).
• Strong understanding of SEO/SEM, content marketing, and CRM.
• Excellent communication, copywriting, and design briefing skills.
• Ability to manage multiple projects and meet deadlines.
• Experience with PMS and hotel booking engines is a plus.

Job Type: Full-time

Pay: ₹32,000.00 - ₹35,000.00 per month

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person