Digital Marketing Specialist

Job Description

Job Summary: We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. This role requires expertise in SEO, SEM, social media marketing, email campaigns, and performance analytics. Key Responsibilities: Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising Design and manage content across platforms including the company website, blog, and social media Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Identify trends and insights and optimize spend and performance based on data Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels Manage Google Ads and social media ad accounts (Facebook, Instagram, LinkedIn, etc.) Work with designers and copywriters to develop engaging ad creatives and content Requirements: Bachelor’s degree in Marketing, Communications, or related field 2+ years of experience in digital marketing or related role Hands-on experience with SEO/SEM, Google Analytics, Google Ads, and CRM tools Proficiency in marketing software (e.g., HubSpot, Mailchimp, or similar) Solid understanding of performance marketing, conversion, and online customer acquisition Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in digital marketing Preferred Qualifications: Google Ads Certification or similar digital marketing certifications Experience with A/B testing tools and marketing automation Knowledge of basic HTML/CSS is a plus Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Cell phone reimbursement Flexible schedule Food provided Internet reimbursement Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person